Certified Digital Marketing Professional (CDMP) – DMI Pro

HK$11,200.00 HK$16,000.00

Start Date

  • 1st of every month

Learning Mode

  • Self-paced online via Digital Marketing Institute LMS

Support

  • Weekly LIVE tutorials with Patrick Tam, Principal Lecturer

  • Wednesday, 30-min slots, 12–2pm Hong Kong Time

Exam

  • Pearson VUE certification exam fee (1 sitting) included

Payment

  • 100% payable upon registration. Contact us for alternative methods.

Start Date

  • 1st of every month

Learning Mode

  • Self-paced online via Digital Marketing Institute LMS

Support

  • Weekly LIVE tutorials with Patrick Tam, Principal Lecturer

  • Wednesday, 30-min slots, 12–2pm Hong Kong Time

Exam

  • Pearson VUE certification exam fee (1 sitting) included

Payment

  • 100% payable upon registration. Contact us for alternative methods.

Weekly LIVE Tutorial

  • Reserve your slot in advance via booking link

  • Join a lunchtime live session with our local expert

  • Get personalized answers to your questions

  • Gain practical insights and local context beyond the online modules

Course Language

  • Delivered in English via pre-recorded lectures from global DMI faculty

  • Weekly Bilingual LIVE tutorials with Bonfire’s Hong Kong-based expert trainer

Duration & Access

  • ~28 hours of on-demand content

  • 24 weeks access to the DMI learning platform

Modules (Version 11 – Updated for AI)

  1. Digital Marketing in the Era of AI

  2. Content Marketing

  3. Social Media Marketing

  4. SEO (Search Engine Optimization)

  5. Paid Search (PPC) & Display Advertising

  6. Email Marketing & Automation

  7. Professional Soft Skills for Digital Marketers

  8. Web Optimization, eCommerce & Social Commerce

  9. Analytics with Google Analytics 4 (GA4)

  10. Digital Marketing Strategy

What You’ll Gain

  • Understand the strategic role and nuts & bolts of each digital channel

  • Apply AI in content, social, search, analytics & strategy

  • Build campaigns in SEO, PPC, email, display & social media

  • Optimize websites, eCommerce & customer journeys

  • Use GA4 for actionable, data-driven insights

  • Develop professional soft skills: communication, teamwork, problem-solving

  • Create a comprehensive digital marketing strategy aligned with business goals

Exam

  • Online proctored exam with Pearson VUE (3 hours, 3 sections)

  • One exam sitting included in course fee

Certification

  • Earn the Certified Digital Marketing Professional credential (CDMP), also known as DMI Pro, awarded by the Digital Marketing Institute (DMI)

  • Globally recognized by 330,000+ professionals and employers worldwide