About Bonfire Media
Founded in 2015 by local digital practitioners, Bonfire Media is a premier provider of digital marketing training in Hong Kong. We offer both standardized certification programs and customized corporate training to help professionals apply digital communications skills to real business challenges.
As an authorized partner of global certification bodies such as the Digital Marketing Institute, we bring internationally recognized standards to the region while localizing the learning experience for Hong Kong professionals. With the support of our sister company, 3 Screens Strategic Advisors Limited, our training is enriched by hands-on consulting and industry experience.
Our mission is to raise the overall level of digital marketing skills in Hong Kong by combining a global curriculum with local insights and standardized certification. By creating a clear benchmark for what true digital talent looks like, we make it easier for newcomers to enter the field, for professionals to upskill, and for employers to evaluate talent — strengthening the industry as a whole.
About Digital Marketing Institute
The Digital Marketing Institute (DMI) is the global standard in digital marketing and selling certification, setting industry-validated benchmarks for learners, educators, and businesses worldwide. With a community of 330,000+ members and over 80,000 certified professionals across 135 countries, DMI has trained more people to a single digital marketing standard than any other certification body.
All DMI certifications are reviewed and validated by the Global Industry Advisory Council (GIAC) — a panel of senior leaders from the world’s most influential brands including Google, Meta, IBM, Microsoft, and HubSpot. Meeting twice a year, the GIAC works with DMI to define the digital skills agenda, address the global digital skills shortage, and ensure that all syllabi reflect the most in-demand competencies. The Council is independently chaired and brings together experts from industry, education, employers, recruitment, and policy-making.
Through syllabus validation and skills agenda setting, the GIAC ensures DMI graduates are equipped with future-ready expertise in areas such as AI, social media, SEO, PPC, analytics, and digital strategy — empowering them to succeed in today’s fast-moving digital economy.
See the full list of GIAC members
www.digitalmarketinginstitute.com