How Do I Get a Digital Marketing Job in Hong Kong?


Studies suggest that adults change career between three and seven times during their working life. And it's never too late to do it.

At present, there’s a notable digital skills gap across the globe and if you have the passion, drive and perseverance to gain the right competencies, a fun, rewarding, challenging and fruitful career in digital marketing could be yours.

If you are thinking of switching up your professional life and embarking on a career in digital marketing, knowing where to start and what to do is often easier said than done.

To help you get you off to the best possible start, here are the essential efforts you need to make to change careers and secure yourself a job in digital marketing.

Learn the Basics

Without a fundamental digital marketing knowledge and skill set, it's unlikely that you will be able to land yourself your first job in the industry.

That said, here are the essential areas you will need to study to get that all-important career change off the ground:

·        A grasp of Google Analytics (GA) and pay-per-click (PPC) advertising.

·        A working understanding of fundamental Search Engine Optimization (SEO) principles.

·        A certain confidence and competency in copywriting.

·        A solid understanding of the key concepts of content and social media marketing.

Understand the Industry

To change careers and make a successful shift in digital marketing, it's important to have not only a solid skill set but also demonstrate a genuine understanding of the latest trends and news surrounding this ever-evolving industry. For example, reading these publications will help:

·        The MOZ Blog

·        The Social Media Examiner

·        HubSpot

·        The official Neil Patel Blog

Gain Experience

Before you get that milestone first fully-paid job in digital marketing, gaining practical experience will not only give you more confidence and knowledge, but it will also make you far more attractive to prospective employers.

To gain the practical experience you need for success, you should hone your skills by taking the following measures:

·        Offer your services to friends or family with personal brands or business, conducting digital marketing projects for free in return for experience, testimonials and more to add to your list of credentials.

·        Start a personal blog to showcase your content writing skills or niche industry knowledge to prospective employers, or pitch out to publications for guest blogging opportunities. Doing so will also demonstrate your passion and proactive nature - two important attributes that people look for in prospective digital marketers.

·        Actively take part in social media conversations, sharing your compelling thoughts and content through your social media accounts regularly to gain exposure, demonstrate your expertise and practice your skills

Get Qualified with a Digital Marketing Course

Without a doubt, one of the best ways to validate your skills, gain a solid understanding of the digital marketing essentials and tap into an invaluable community of tutors and learners, is enrolling on an industry-recognized digital marketing course in Hong Kong.

Not only will you earn a certificate the proves your skills and knowledge, but a digital marketing course worth its salt will provide access to a wealth of priceless resources while allowing you to study and gain a qualification as a pace, and time, that suits you.

Changing careers is a big decision that requires persistence, perseverance and commitment. While gaining the skills, confidence and knowledge required to break into digital marketing may be challenging at first, once you’ve taken those initial steps, you’ll soon realize just what a rewarding career that lies ahead.

Source: Digital Marketing Institute

What Qualifications Do You Need for a Digital Marketing Job in Hong Kong?

Digital marketing is in a state of constant flux which means that every year, innovations, technologies and disruptive concepts change the playing field, meaning, that to make it as a digital marketer in the long-term, you have to evolve with the times.

But, there are fundamental digital marketing skills, competencies and qualifications that largely remain the same - and getting these under your belt will kick-start your success from the get-go.

At present, digital marketing jobs are the most in demand for today’s marketing departments, with advertising and content abilities ranking as the most sought-after skills.

That said, to steer your success, here are the qualifications you need to land yourself in the fun, exciting and fast-paced world of digital marketing.

Why you should consider a Reputable, Well-Rounded Digital Marketing?

While there is no definitive set route to becoming a digital marketer or landing your first job in the field, most employers will want to see that you’ve validated your skills by successfully completing an industry-recognized introductory digital marketing course in Hong Kong, abroad, or online.

By doing so, not only will you earn the fundamental skills, knowledge base and confidence you need to embark on a rewarding career in digital marketing - and actually be of use in the workplace - but you’ll also obtain a working understanding of the key principles or areas that make up the vast majority of digital marketing jobs.

From there, you will quickly get a feel for the area of digital marketing that you’d like to focus on, enrolling on a sector-specific digital marketing course on disciplines such as:

·        Social media marketing

·        Social marketing

·        Digital strategy & planning

·        Content & inbound marketing

·        Email marketing

By taking on a more advanced digital marketing course or a qualification that focuses on a specific area of digital marketing, you will increase your levels of employability while opening yourself up to more potential brands or businesses looking for skilled upstarts to push their promotional efforts forward.

Consider Micro-Credentials

While not compulsory, micro-credentials or badges are a new, effective and widely-recognised way of gaining pockets of specialist digital marketing skills while gaining an all-important competitive edge on the competition.

And, a recent study shows that 60% of industry experts feel that more employers will move towards skills-based hiring by choosing a budding candidate, like you, based on what they can do, rather than a traditional degree or pedigree alone.

These miniature online courses allow you to learn at your own pace in a short space of time while gaining a reputable qualification in a niche area of digital marketing - and as the insights above shows - these are likely to help increase your chances of landing a rewarding digital marketing job, quite significantly.

Moreover, by reading industry publications regularly and remaining abreast of the latest trends, shift and changes in the digital marketing world, you will ensure your skills and knowledge remain relevant, giving you the best possible chance of a thriving, enduring and well-compensated career.

"In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it." - Frank D’Souza, CEO of Cognizant

Final thoughts

In summary, while there is no compulsory qualification required for a job in digital marketing, by enrolling in and successfully completing a reputable, well-rounded digital marketing course in Hong Kong, you will enhance your chances of landing the digital marketing job of your dreams exponentially. Plus, by gaining credentials in more specialist areas or competencies, you will gain a real competitive edge on the droves of competition out there.

Source: Digital Marketing Instistute

Which is The Best Digital Marketing Course in Hong Kong?

Without a doubt, a solid, industry-recognized digital marketing course is the best way to kick-start your digital career.

By successfully completing the right digital marketing course in Hong Kong you will not only gain the essential knowledge and skills you need for continued success in your field, but you will have a certification that will validate this level of knowledge and skill to potential employers both locally and abroad. Yes, you will be one sought after digital marketing candidate indeed.

But how to find a good digital marketing course in Hong Kong and pick which one is the best for you?

Everyone is different, it’s what makes us interesting, but to succeed in digital marketing, you need a firm grasp of the fundamentals and a great course will cover all you need to get your career off to the best possible start.

The Main Disciplines of Digital Marketing

As you progress, you will find yourself migrating towards a particular digital marketing niche. But, as a valuable introduction that will get you places, the best digital marketing courses will focus on the foundations of:

·        The ever-evolving role of digital marketing in today’s professional world

·        Search Engine Optimization (SEO)

·        Social media marketing

·        Content and inbound marketing

·        Mobile marketing

·        Web analytics

By learning the practical basics of these methods, concepts and disciplines, you will lay solid foundations for a successful career in digital marketing; you’ll also be able to make a confident decision on which field you’d like to focus on in the near future.

The best digital marketing course will ultimately give you the confidence, competency and skill set to progress in your career.

While there are countless courses out there, some far better than others, any curriculum worth its salt will be balanced, interactive, inspiring, engaging and provide tips and tricks that you can use in real-life working scenarios. 81% of marketers agree that interactive content commands attention more effectively than static content, and this should apply to a digital marketing course.

In addition to this, here are the other key attributes that you should look for in a digital marketing course - a checklist if you will:

·        The course is validated, backed or endorsed and designed by leading industry professionals.

·        The course allows you to learn and progress at your own pace, giving you access to the curriculum, materials and course content 24/7, and on the device of your choice.

·        The digital marketing certification you earn from the course is globally recognized, proving your skills, knowledge and high standards of learning.

·        The course offers you potential career path information and even possible career progression opportunities.

·        The course provider is highly-regarded and updates its course material regularly to remain relevant.

·        You are promised a top level of student support throughout your course, with access to online chat, dedicated phone lines, email support and additional industry insights including relevant blog posts, eBooks, whitepapers and case studies.

How to Choose the Right Course for You?

Like snowflakes, no two digital marketing courses are exactly the same - but the best ones will tick all of the above boxes.

After considering your personal aims and goals within the world of digital marketing, you should use the above points as a personal checklist, making sure the course in which you’re potentially going to enrol offers everything you need for a successful career in an increasingly competitive, constantly changing digital world.

Committing to the best digital marketing course in Hong Kong is not something to be taken lightly, but armed with this information, you’ll no doubt pick a winner - and we wish you the very best of luck.

 Source: Digital Marketing Institute