Digital Leaders of Hong Kong

Expert lecturers who are day-to-day practitioners of digital marketing.

  Patrick Tam     Princpal Lecturer       3 Screens Strategic Advisors Limited - Founder     Patrick is the Principal Advisor of 3 Screens Strategic Advisors, a digital marketing consultancy that specialises in developing holistic digital strategy. He worked with clients across many industries including Airline, Automobile, Education, Fashion, Fast Food, Finance, FMCG, Hospitality, Property Developments, Start ups, Technology, Telecom, and Toys,on a variety of digital and integrated assignments. His diverse experience also includes software design engineering at Microsoft and research analysis at Lawrence & Co., a venture capital firm.  Patrick was the General Manager of Tribal DDB HK where he was responsible for the leadership of the Tribal DDB team and the integration with other offerings within DDB operationally and strategically. Prior to joining DDB, Patrick was the Integrated Services Director of DraftFCB; Business Director at XM Hong Kong; Senior Relationship Manager of Lemon (HK), and had co-founded HALFKILO, a Hong Kong based interactive agency.  Born in Hong Kong and raised in Canada, Patrick graduated as an Electrical Engineer from the University of Waterloo in Canada.

Patrick Tam

Princpal Lecturer

3 Screens Strategic Advisors Limited - Founder

Patrick is the Principal Advisor of 3 Screens Strategic Advisors, a digital marketing consultancy that specialises in developing holistic digital strategy. He worked with clients across many industries including Airline, Automobile, Education, Fashion, Fast Food, Finance, FMCG, Hospitality, Property Developments, Start ups, Technology, Telecom, and Toys,on a variety of digital and integrated assignments. His diverse experience also includes software design engineering at Microsoft and research analysis at Lawrence & Co., a venture capital firm.

Patrick was the General Manager of Tribal DDB HK where he was responsible for the leadership of the Tribal DDB team and the integration with other offerings within DDB operationally and strategically. Prior to joining DDB, Patrick was the Integrated Services Director of DraftFCB; Business Director at XM Hong Kong; Senior Relationship Manager of Lemon (HK), and had co-founded HALFKILO, a Hong Kong based interactive agency.

Born in Hong Kong and raised in Canada, Patrick graduated as an Electrical Engineer from the University of Waterloo in Canada.

  Rudi Leung     Social Media Expert       Hungry Digital Limited - Founder     As managing director and founder of Hungry Digital Limited, Rudi began his advertising career as a copywriter then a creative director, at Ogilvy, Leo Burnett, Bates, and TBWA. Throughout his first twelve years of experience in adveritisng, he’s won and been shortlisted in numerous international & local creative awards including Cannes, Spikes, Ad Fest, EFFIES, and Hong Kong Kam Fan Awards. Over the last nine years, his career adventures include Yahoo!, Carat, AGENDA (WPP), Tribal DDB, and Social@Ogilvy as a digital & social media specialist.  Rudi’s previous positions included Partner of the social engagement agency Turn Plus, and General Manager of Social@Ogilvy and Tribal DDB. He also hosted the position as Digital Chairman & education exco of HK4As, exco member of HKAIM, Alumni Advisory Board member of HKUST MBA.

Rudi Leung

Social Media Expert

Hungry Digital Limited - Founder

As managing director and founder of Hungry Digital Limited, Rudi began his advertising career as a copywriter then a creative director, at Ogilvy, Leo Burnett, Bates, and TBWA. Throughout his first twelve years of experience in adveritisng, he’s won and been shortlisted in numerous international & local creative awards including Cannes, Spikes, Ad Fest, EFFIES, and Hong Kong Kam Fan Awards. Over the last nine years, his career adventures include Yahoo!, Carat, AGENDA (WPP), Tribal DDB, and Social@Ogilvy as a digital & social media specialist.

Rudi’s previous positions included Partner of the social engagement agency Turn Plus, and General Manager of Social@Ogilvy and Tribal DDB. He also hosted the position as Digital Chairman & education exco of HK4As, exco member of HKAIM, Alumni Advisory Board member of HKUST MBA.

  Douglas White     Social Media Expert       PRDA - Founder     Douglas White has close to 30 years of digital experience. Having lived and worked in 23 countries he has both a personal and professional knowledge on the importance of technology and how it integrates local, regional and global interests.  After leaving IBM having attained the highest project management certification, Level 5 certified global project manager, he launched a number of cutting edge initiatives. Douglas launched Asia's first video portal, created Asia's first viral video, founded Asia's first agency focused only on social media. Douglas' agency launched the first global social media campaign out of Asia with Standard Chartered bank.  Douglas is an expert on Social Media with an emphasis on specific solutions for China and other regions around the world. He has been featured on CNN and is a frequent speaker as an expert on Social Media and Marketing in Asia, the largest global online consumer market.

Douglas White

Social Media Expert

PRDA - Founder

Douglas White has close to 30 years of digital experience. Having lived and worked in 23 countries he has both a personal and professional knowledge on the importance of technology and how it integrates local, regional and global interests.

After leaving IBM having attained the highest project management certification, Level 5 certified global project manager, he launched a number of cutting edge initiatives. Douglas launched Asia's first video portal, created Asia's first viral video, founded Asia's first agency focused only on social media. Douglas' agency launched the first global social media campaign out of Asia with Standard Chartered bank.

Douglas is an expert on Social Media with an emphasis on specific solutions for China and other regions around the world. He has been featured on CNN and is a frequent speaker as an expert on Social Media and Marketing in Asia, the largest global online consumer market.

 
  River Ho     SEO/SEM Expert       NMC Interactive Limited- Founder     River has 20 years of experience as a marketing professional, mainly in the digital practice. He is the founder of NMC Interactive, an award-winning agency and he is a pioneer of SEO/SEM in Hong Kong. His areas of expertise include SEM, SEO, Analytics, Email Marketing and Paid Advertising.  He is also a HK4A Digital Commitee Member and a YBHK (Youth Business HK of HKFYG) Mentor

River Ho

SEO/SEM Expert

NMC Interactive Limited- Founder

River has 20 years of experience as a marketing professional, mainly in the digital practice. He is the founder of NMC Interactive, an award-winning agency and he is a pioneer of SEO/SEM in Hong Kong. His areas of expertise include SEM, SEO, Analytics, Email Marketing and Paid Advertising.

He is also a HK4A Digital Commitee Member and a YBHK (Youth Business HK of HKFYG) Mentor

  Kenneth Kwok     Data Analytics Expert       Beehive Strategy - Founder     Kenneth Kwok has over 15 years of digital experience, started his career as a web designer then developed himself into digital strategist. He spends most of his career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM’s clients globally.  In 2010, he founded Beehive Strategy to provide data analytics consultation service as well as digital strategy service in the Asia Pacific region. Kenneth leverages his global experience with data analytics to maximise the return on investment for many companies. He also is the founder of Hong Kong Web Analytics Wednesday and Founding Chairman of Hong Kong Digital Analytics Association.

Kenneth Kwok

Data Analytics Expert

Beehive Strategy - Founder

Kenneth Kwok has over 15 years of digital experience, started his career as a web designer then developed himself into digital strategist. He spends most of his career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM’s clients globally.

In 2010, he founded Beehive Strategy to provide data analytics consultation service as well as digital strategy service in the Asia Pacific region. Kenneth leverages his global experience with data analytics to maximise the return on investment for many companies. He also is the founder of Hong Kong Web Analytics Wednesday and Founding Chairman of Hong Kong Digital Analytics Association.

  Dominic Powers     Email Marketing Expert       CtrlShift - CEO     Dominic is a multi-channel direct marketing strategist, consultant and practitioner with almost two decades of Asia Pacific & European experience, bringing a proven track record in the creation and management of aggressive business plans in both start-up and established operating environments.  Energetic and fiscally-driven with an entrepreneurial flair, Dominic combines refined C-level and governmental communication skills, with a passion for building and motivating teams across different continents and cultures.

Dominic Powers

Email Marketing Expert

CtrlShift - CEO

Dominic is a multi-channel direct marketing strategist, consultant and practitioner with almost two decades of Asia Pacific & European experience, bringing a proven track record in the creation and management of aggressive business plans in both start-up and established operating environments.

Energetic and fiscally-driven with an entrepreneurial flair, Dominic combines refined C-level and governmental communication skills, with a passion for building and motivating teams across different continents and cultures.

  Yvette Yanne     Strategic Planning       Digitas APAC - Managing Partner     Yvette started her career in London working in-house designing and building websites at EMAP and Microsoft. She moved back to Hong Kong in 1998 when she started working in digital and advertising agencies. She developed her vast digital and integrated expertise working across agencies’ many different job functions including creative, production, strategy, account service, business development and management. She has since moved to Europe and back again after 5 years away.  She is currently the Deputy General Manager at Nurun Hong Kong, responsible for developing the agency’s local presence. As a Publicis Worldwide family, Nurun is a global digital agency with a key focus on developing connected services, products and platforms that transform the consumer experience.

Yvette Yanne

Strategic Planning

Digitas APAC - Managing Partner

Yvette started her career in London working in-house designing and building websites at EMAP and Microsoft. She moved back to Hong Kong in 1998 when she started working in digital and advertising agencies. She developed her vast digital and integrated expertise working across agencies’ many different job functions including creative, production, strategy, account service, business development and management. She has since moved to Europe and back again after 5 years away.

She is currently the Deputy General Manager at Nurun Hong Kong, responsible for developing the agency’s local presence. As a Publicis Worldwide family, Nurun is a global digital agency with a key focus on developing connected services, products and platforms that transform the consumer experience.

  Joanne Chan     Strategic Planning       3 Screens - Senior Advisor     Joanne is an advisor of 3 Screens Strategic Advisors. Starting as a web designer, throughout the 9+ years in the field, she has developed solid understanding and hands-on skills in design & creativity, possessing extensive knowledge in web design and online marketing, in addition to practical business and project management experience in a number of digital agencies based in United Kingdom and Hong Kong.  Professional consultancy and client servicing to a range of companies including Nokia, Johnson & Johnson, Bandai Asia, Swire Properties, CLP, Jockey Club, P&G.

Joanne Chan

Strategic Planning

3 Screens - Senior Advisor

Joanne is an advisor of 3 Screens Strategic Advisors. Starting as a web designer, throughout the 9+ years in the field, she has developed solid understanding and hands-on skills in design & creativity, possessing extensive knowledge in web design and online marketing, in addition to practical business and project management experience in a number of digital agencies based in United Kingdom and Hong Kong.

Professional consultancy and client servicing to a range of companies including Nokia, Johnson & Johnson, Bandai Asia, Swire Properties, CLP, Jockey Club, P&G.

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