Anyone can apply for the Certified Digital Marketing Professional. 

A background in a related discipline is not required; the aim of the certification is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. 

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the course, you will become a Certified Digital Marketing Professional.

The Certified Digital Marketing Professional course costs HK$13,800 (Part-time) / HK$15,040 (Full-Time Bootcamp) to study face-to-face. 

This includes all course materials and the examination fee (first attempt only).

The Certified Digital Marketing Professional is approximately 30-hours of digital marketing course content.

The full-time format is 5 consecutive days from 9:30am-5:30pm.

The part-time format is 5 weeks long and twice a week from 7pm-10pm.

The Certified Digital Marketing Professional can also be delivered online. You can access your digital marketing course content wherever and whenever you want.

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Certified Digital Marketing Professional course focuses on the commercial aspect of online marketing.

The Certified Digital Marketing Professional course is a practical course designed to help you improve your business's online lead generation and customer engagement.

After conclusion of the last class, students have up to 6 months to take the exam.  

Exam dates are scheduled by the student themselves at a time, and at a Pearson Vue test centre location convenient to their schedule.  

The Certified Digital Marketing Professional exam is taken at a Pearson Vue test centre all around the world.  Nearby locations can be found here.

The exam is roughly 3 hours of multiple choice questions taken on a computer at a Pearson Vue test centre.

Students have up to 3 chances to take the exam.  The first exam attempt is covered in the course fee but additional attempts are covered by the student.

The Certified Digital Marketing Professional is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. 

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Professional course carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the course, you will become a Certified Digital Marketing Professional.

Upon receiving a passing grade on the exam, students will receive a digitally verifiable certificate issued by the Digital Marketing Institute.

All aspects of digital marketing are included in this course. From the course overview, you will see that the Certified Digital Marketing Professional course includes the following modules:

1. Digital Marketing in the Era of AI

2. Content Marketing

3. Social Media Marketing

4. SEO (Search Engine Optimization)

5. Paid Search (PPC) and Display Advertising

6. Email Marketing and Automation

7. Professional Soft Skills for Digital Marketers

8. Web Optimization, eCommerce, and Social Commerce

9. Analytics with Google Analytics 4 (GA4)

10. Digital Marketing Strategy

Sometimes schedules can get busy, plans change and business trips happens.  If a student misses a class, we happily invite them to attend the next corresponding class to make up for the materials missed.

In case of exceptional circumstance where class is cancelled, such as insufficient enrolment, the following options are offer:

A) Get a full refund of your deposit

Simply let us know the name that we should address the check to, and we'll mail you the check ASAP.

B) Subscribe to the ONLINE version of our course.

The syllabus of the online course is the same as face-to-face, and is supplemented with a weekly LIVE Webcast Tutorial.

C) Defer to other upcoming course

Please see the upcoming course schedule for a class that’s convenient for you.