No background in marketing is required — this certification is designed to give you a solid foundation across all core areas of digital. Whether you’re a business owner, a traditional or digital marketing professional, a recent graduate, or a career changer, the course equips you with the knowledge and skills to succeed.

The only prerequisite is an interest in digital marketing and the ambition to advance your career. Upon successful completion, you will become a Certified Digital Marketing Professional.

How much does this digital marketing course cost?

Please see our Upcoming Courses page or contact us directly for the latest pricing and promotions.

Course fees include access to all learning materials and the examination fee for your first sitting.

How long is this digital marketing course?

The Certified Digital Marketing Professional includes approximately 28 hours of self-paced online content, delivered via the Digital Marketing Institute’s learning platform.

Students are given 24 weeks of access to complete the course. In addition, Bonfire Media provides weekly live tutorials with a local expert for learning support and Q&A.

Is this digital marketing course technical?

No. This is not a coding or programming course. The focus is on the strategic and commercial application of digital marketing — helping you understand channels, campaigns, and measurement to drive business growth.

When do I take the certification exam?

After you complete the course, you will have up to 6 months from receiving your exam authorization to schedule your exam.

Where do I take the exam?

Exams are delivered via Pearson VUE, which operates a global network of test centers and online proctored exams. You can choose the time and location most convenient to you.

How long is the exam?

The exam is a 3-hour computer-based test consisting of multiple-choice questions.

What happens if I fail the exam?

The first exam attempt is included in your course fee. You may retake the exam if necessary (up to two further attempts). Additional attempts incur a resit fee payable directly to Pearson VUE.

How is the digital marketing certification assessed?

The Certified Digital Marketing Professional is assessed by a single computer-based exam delivered through Pearson VUE. The exam lasts three hours and consists of multiple-choice questions divided into three sections covering all modules. To pass, candidates must achieve a minimum overall score of 60%. Your first exam attempt is included in the course fee. If a resit is required, you may retake the exam up to two additional times, with each attempt incurring a fee of approximately €60 (or local currency equivalent) payable directly to Pearson VUE at the time of booking.

Where will my qualification be recognised?

The Digital Marketing Institute (DMI) is the global certification body for digital marketing. DMI certifications are industry-validated and internationally recognized by employers across 135+ countries.

Will I receive a physical copy of my certificate?

Graduates receive a digitally verifiable certificate issued by the Digital Marketing Institute. This certificate can be downloaded, shared on LinkedIn, and verified online.

What topics are covered in this course?

The Certified Digital Marketing Professional (DMI Pro) covers all core areas of digital marketing, including:

Digital Marketing in the Era of AI
Content Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search (PPC) and Display Advertising
Email Marketing and Automation
Professional Soft Skills for Digital Marketers
Web Optimization, eCommerce, and Social Commerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy

See full module details here

What happens if I miss a class?

If you miss a weekly tutorial, you can join the next session or access support during subsequent tutorials to catch up.

Have a question?

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Frequently Asked Questions

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