Face-to-Face Format

Become a leader in your industry by becoming a Certified Digital Marketing Professional

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Industry Validated

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

Who is this professional certification for?

  • Marketing Executives, Managers, Senior Management
  • IT Managers

  • Business owners

  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization

  • Anyone looking to pursue a career in digital marketing

This program benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.


Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimise digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.


Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

There are ten modules in this program:

  1. Digital Marketing Foundations
  2. Website Optimisation
  3. Content Marketing
  4. Social Media Marketing
  5. SEO
  6. Paid Search
  7. Display & Video Advertising
  8. Email Marketing
  9. Analytics
  10. Digital Strategy

In-depth information about the modules can be found in the downloadable brochure.


Course Formats

FULL TIME*

5 DAYS

The Full Time Certified Digital Marketing Professional course is an intensive digital marketing course covering the entire programme syllabus in just 5 days, covering 10 modules of 3 hours each. The Full Time format is ideal for those seeking an intense overview of Digital Marketing in a concentrated timeframe.

PART TIME*

5 WEEKS (2 CLASSES/WK)

The Certified Digital Marketing Professional course is available to study on a part time basis stretched over 5 weeks with 2 modules each week of 3 hours each, delivered in a schedule that is convenient to you.

ONLINE^

 

Take the course at your own pace at any time that fits your schedule best through a series of pre-recorded video lectures and practical exercises.

* Language: All courses delivered in English and supplemented with Cantonese
^ In English only by Irish Lecturers


Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognised digital marketing certification.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. With 18,000 certified professionals across 100 countries, the Digital Marketing Institute sets the global standard in digital marketing and selling.


Exam Details

Upon completion of the course, students have up to 6 months to take certification exam.  Students can schedule the exam at a time and test location convenient to their schedule.  Test locations can be found here.


Course Fee

The Professional Diploma in Digital Marketing course is priced at HK$16,950.(Pearson VUE exam fee is included)

The final exam to be certified is administered by Pearson VUE. The Pearson VUE exam fee is INCLUDED. There is NO additional fee for the exam. The final exam may be taken at select locations the world.

Please go to Pearson VUE for further details.


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JOIN THE 18,000+ DMI STUDENTS WORLDWIDE

Full course details can be found in the brochure.