Face-to-Face Course

Nothing beats live conversations. Our face-to-face classes often go off-the-rails, with lecturers telling personal anecdotes and story sharing from students, who are all experienced professionals in their own fields.



Who should take this course?

  • Marketing Executives, Managers, Senior Management

  • IT Managers

  • Business owners

  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization

  • Anyone looking to pursue a career in digital marketing

  • Beginner or Intermediate Skill Level

This program benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.


What will I learn?

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you. The Certified Digital Marketing Professional course will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.

There are ten modules in this program:

  1. Introduction to Digital Marketing

  2. Content Marketing

  3. Social Media Marketing

  4. Search Engine Optimization (SEO)

  5. Paid Search (PPC) Using Google Ads

  6. Display and Video Advertising

  7. Email Marketing

  8. Website Optimization

  9. Analytics Using Google Analytics

  10. Digital Marketing Strategy


The Digital Marketing Institute Certification

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The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. With 28,000+ certified professionals across 100 countries, the Digital Marketing Institute sets the global standard in digital marketing and selling.

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognised digital marketing certification.


Industry validated

The Certified Digital Marketing Professional (CDMP) certification course is validated by the Industry Advisory Council (IAC), a digital powerhouse represented by the world’s largest and most influential brands. The Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators and organizations.

2019 Industry Advisory Council (IAC) Members

2019 Industry Advisory Council (IAC) Members


Course Formats

PART-TIME*

5 WEEKS (2 CLASSES/WK)

The Certified Digital Marketing Professional course is available to study on a part time basis stretched over 5 weeks with 2 modules each week of 3 hours each, delivered in a schedule that is convenient to you.


FULL-TIME*

5 DAYS

The Full Time Certified Digital Marketing Professional course is an intensive digital marketing course covering the entire programme syllabus in just 5 days, covering 10 modules of 3 hours each. The Full Time format is ideal for those seeking an intense overview of Digital Marketing in a concentrated timeframe.


ONLINE^

Take the course at your own pace at any time that fits your schedule best through a series of pre-recorded video lectures and practical exercises.


Not sure which format is right for you? See our format comparison to decide for yourself.

* All courses delivered in English and supplemented with Cantonese

^ In English only via pre-recorded videos by Irish Lecturers


Course Fee

The Certified Digital Marketing Professional course is priced at HK$17,695.(Pearson VUE exam fee is included)


Upcoming Courses

We have courses running through out the year. Click on the link below to see upcoming course schedule.


Exam details

Upon completion of the course, students have up to 6 months to take certification exam.  Students can schedule the exam at a time and test location convenient to their schedule.  Test locations can be found here.

The final exam to be certified is administered by Pearson VUE. The Pearson VUE exam fee is INCLUDED. There is NO additional fee for the exam. The final exam may be taken at select locations around the world.

Please visit Pearson Vue website for more detail.


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JOIN THE 28,000+ Certified professionals WORLDWIDE