Using AI Tools for Copywriting
As artificial intelligence (AI) continues to evolve, it’s becoming a core part of many companies’ digital marketing strategy. For copywriters, that can feel exciting… and a bit scary. Will AI tools replace human writers? Will everything start to sound the same? The reality is: used well, AI copywriting tools can make you faster, more creative, and more strategic. They’re not here to erase your copywriting career, but to support it.
In Hong Kong, where 96% of the population is online and 83% use social media, marketers are under pressure to create more content, in more formats, for more platforms than ever (Data Reportal, 2025).
AI can help you keep up — without burning out. This guide walks through the main AI copywriting tools, how they differ, and practical ways to use them across your writing process while still keeping your human voice front and center.
The Key AI Copywriting Tools You Should Know
There are hundreds of AI tools out there, but you don’t need to use them all. In fact, it’s usually better to master two or three that fit your workflow.
Four core AI writing chatbots most copywriters rely on are:
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Copilot (Microsoft)
Deepseek (High-Flyer)
All of them can help with research, ideation, drafting, and editing. The main difference is how they behave and where they integrate.
ChatGPT – The Versatile All-Rounder
ChatGPT is one of the most popular tools for AI copywriting and content marketing. It’s great when you need a flexible assistant that can:
Generate ideas, headlines, hooks, and blog outlines
Draft blog posts, social media captions, ad copy, and email marketing content
Edit your draft for clarity, tone, and structure
Summarize long reports or briefs
Maintain context across a project (e.g. a whole digital marketing campaign)
You can also create custom “mini-GPTs” with specific instructions (for example, “Brand Voice Editor” or “Landing Page Optimizer”) and reuse them whenever you write. For most copywriting tasks, the free version is enough. The paid version is useful if you often work with long documents, multiple files, or more advanced digital marketing skills like data analysis.
Google Gemini – Great for Research and Fact-Checking
Gemini (Google’s chatbot) is particularly helpful when you want structured output and support for fact-checking.
It can:
Generate multiple versions of an answer so you can choose the best structure or tone
Cross-check information against search results and show relevant links
Let you quickly adjust a response to be shorter, longer, simpler, or more formal
Let you edit just one highlighted part of the answer (very handy for long-form content)
When you’re working on SEO content, blog posts, or educational pieces where accuracy matters, Gemini can help reduce factual errors — as long as you still verify key stats and sources yourself.
Claude – Natural, Human-Sounding Drafts
Claude is popular among writers because its default tone feels quite natural and conversational — great for blog articles, newsletters, and brand storytelling.
Claude is useful when you want to:
Draft content that sounds warm, balanced, and human
Paste long sections of copy for a rewrite or tone adjustment
Upload PDFs or briefs and ask for summaries, outlines, or angles
Anthropic (Claude’s creator) also places a strong emphasis on ethics and safety, which can be reassuring when you’re writing more sensitive or inclusive content.
Microsoft Copilot – Writing Inside Your Workflow
Copilot is integrated into Microsoft 365, which makes it powerful if you spend most of your day in Word, PowerPoint, or Outlook.
Copilot can:
Draft and refine documents directly in Word
Summarize long reports or emails
Help you write presentations (slides, speaker notes, bullets)
Chat about any web page in the Edge browser
You can choose between “Balanced”, “Creative”, and “Precise” conversation styles depending on whether you need fresh ideas, expressive copy, or factual answers. For digital marketing teams in Hong Kong who already live inside Microsoft 365 at agencies or corporates, Copilot can become a very natural part of the daily writing workflow.
How to Use AI in Your Copywriting Workflow
AI can support every stage of the writing process. The key is to use it with intention — not to hand over the entire job, but to speed up parts of it.
1. Use AI for Faster, Smarter Research
If you write across multiple industries, you’re constantly having to become a “mini expert” on new topics.
AI tools can help you:
Explain complex terms in simple language for different audience levels
Summarize long reports so you can decide which ones are worth reading in depth
Compare multiple articles and highlight differences, angles, or sentiment
Generate quick audience overviews — their pains, goals, objections, and questions
This won’t replace real customer interviews or data, but it gives you a fast starting point for messaging. In Hong Kong, where social media usage reaches over 86% and users are active on an average of 6.4 platforms daily, understanding multi-channel customer behaviour is critical (KPay, 2025).
2. Use AI to Generate Ideas (and Beat the Blank Page)
Staring at a blank screen is one of the hardest parts of copywriting. AI is brilliant at getting you past that first hurdle.
You can ask for:
10 headline ideas for a digital marketing blog
Different angles for a social media marketing campaign
Alternative phrases to avoid repetition and cliché
Hooks or intros based on a specific audience and goal
Even if none of the suggestions are perfect, they’ll give you something to react to — and reacting is always easier than starting from nothing.
3. Use AI to Create First Drafts (The “AI Sandwich”)
AI is very good at turning a structured brief into a rough draft. That’s where the “AI sandwich” approach works well:
Human first – You define the strategy:
• Who is the audience?• What is the goal?
• What is the key message or story?
• What action do you want people to take?
AI in the middle – You then give the model a clear prompt with:
• Tone (e.g. “professional but friendly”)• Length (e.g. 600-word blog or 80-word LinkedIn post)
• Structure (e.g. intro, 3 key tips, conclusion)
Human last – You edit the draft:
• Fix logic, flow, and emphasis
• Add real examples, insights, and local context
• Replace generic language with your brand’s voice
• Fact-check and polish
This keeps AI copywriting efficient but ensures the final piece still feels human and aligned with your brand messaging.
4. Use AI to Edit and Improve Your Writing
Once you’ve drafted something yourself, you can treat AI like a smart editor. It can help you:
Tighten paragraphs and remove fluff
Simplify complex explanations
Make tone more conversational, professional, or confident
Reorder sections for a smoother flow
Spot grammar or consistency issues
Example prompts you might use:
“Make this paragraph clearer and 20% shorter.”
“Rewrite this for marketing managers in Hong Kong with a more confident tone.”
“Check this email for clarity and suggest improvements to the CTA.”
This is especially powerful when you’re working on thought leadership, data-heavy articles, or training materials for digital marketing skills.
5. Use AI to Repurpose Content Across Channels
One of the biggest wins for digital marketers is using AI to repurpose existing content instead of starting from scratch every time.
You can turn:
A webinar into a blog, LinkedIn posts, and email sequence
A long report into social carousels, infographics, and blog series
A case study into an event script or sales one-pager
Ask your AI tool to:
Extract key points and quotes
Rewrite content for different audience segments (e.g. students vs managers)
Adjust tone and length for different platforms (e.g. website vs Instagram)
This is especially helpful in Hong Kong’s fast-paced market, where 87% of brands now use AI to personalize experiences and improve customer-facing operations like marketing and support (Marketing-Interactive, 2025).
6. Use AI to Optimize Content for SEO and AI Search
AI doesn’t just help you write; it also helps you optimize content for SEO and emerging AI search experiences.
You can ask AI to:
Suggest meta titles and descriptions
Generate H2/H3 headings and FAQs
Propose internal links between related articles
Suggest related keywords and long-tail search phrases
Rewrite sections to better match search intent
Prompt examples:
“Suggest 10 related keywords and search phrases for ‘AI tools for copywriting’ aimed at marketing professionals.”
“Does this article fully answer the search intent for ‘how to use AI for copywriting’? What’s missing?”
You can also localize your optimization for Hong Kong by asking AI to:
Add relevant local examples (e.g. e-commerce, fintech, education)
Adjust language to fit readers in Hong Kong
Suggest topics that match digital marketing jobs in Hong Kong or AI skill requirements
As AI continues to shape search, combining SEO and AI search optimization will become a key part of staying visible as a brand and as a professional.
Will AI Replace Copywriters?
Short answer: no — but it will change what good copywriting looks like.
Companies in Hong Kong and globally are investing heavily in AI. Enterprise AI adoption has reached mainstream levels, with 87% of large enterprises implementing AI solutions (SecondTalent, 2025).
What they still need (and will continue to need) are people who can:
Think strategically about digital marketing
Understand real customers and markets
Shape messages that resonate emotionally
Decide when AI is useful — and when it’s wrong
Bring creativity, ethics, and judgment
The copywriters who thrive will be those who treat AI tools as powerful partners: speeding up research, drafting, and repurposing, while they focus on insight, storytelling, and brand-building.
Final Thoughts: Make AI Work for Your Copywriting
AI won’t take your job — but someone who knows how to use AI effectively might. The opportunity for copywriters and marketers in Hong Kong is to upskill: learn how to combine AI copywriting tools with strong digital marketing skills, brand understanding, and local market knowledge.
Start small:
Pick one or two AI tools and use them consistently
Build a few reusable prompts for your day-to-day tasks
Always layer your human creativity and judgment on top
Over time, you’ll build a workflow where AI does the heavy lifting, and you do the high-value thinking.
Guiding You to Success with Bonfire
At Bonfire, we offer the Certified Digital Marketing Professional (CDMP) – DMI Pro, a self-paced online program where you’ll learn the most relevant and up-to-date digital marketing skills.
This course will teach you the fundamentals of digital marketing while diving into key specialisms such as SEO, SEM, email marketing, social media marketing, and much more.
It’s designed to give you the confidence and expertise to thrive in today’s competitive digital landscape.