job in digital marketing

7 Ways to Become the Best Digital Marketer

In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet.

With so many people playing, working, and shopping online, it's no wonder that digital has moved to the forefront of the marketing department's priorities. From maintaining relevance in their customer's mind to building a profitable brand, companies, organisations, and businesses are starting to invest a lot in digital marketing

Whether you've set your sights for a future career as a digital marketer or want to level-up your skills, certain tactics and steps can be taken to find success in any position. Between working for yourself as a freelancer and landing a high-level digital marketing position in an organisation, there are a variety of jobs available to those with relevant and up-to-date skills. 

So what can you do to become the adaptable, in-demand digital marketer that companies are seeking? Here are 7 key tips that will help you specialise, strategise, and streamline your career as a digital marketer.

1. Attend Networking Events

Although knowledge and information on digital marketing are widely available from sources such as podcasts and online articles, investing in a trip to a professional conference offers you benefits that other informational sources just can't. 

At these conferences or networking events, you have the opportunity to listen to industry experts in Hong Kong, take advice from best-in-class digital marketing professionals and get a glimpse of the direction that the digital marketing industry is heading in. They are often full of interesting events, workshops, and lessons, all geared to help you enhance your skillset and expand your understanding of why you do what you do.

Not only can these local or international conferences revamp your professional skills, but they give you the opportunity to build better professional interpersonal relationships. 

2. Learn from Digital Marketing Brands and Entrepreneurs

If you're considering or just starting out in a career in digital marketing, making the investment in a professional digital marketing conference may sound like too big of a leap. Luckily, there is a variety of progressive and informative content online geared towards making your career in digital marketing a success.

These digital marketing 'thought leaders' have the experience, expertise, and knowledge needed to create digital content that is extremely accessible for beginners. And since most of these thought leaders are digital marketers themselves, they know exactly how to make their informative content easy to find on search engines and across social media platforms. 

Chances are you've already seen articles from digital marketing experts like Neil Patel and Service as a Software (SaaS) providers such as HubSpot. These professionals have created content directed towards industry newcomers and high-level marketers alike, helping you reach your goals as a digital marketer in a field that can sometimes feel like it is continually changing.

3. Connect with Like-Minded Individuals

As a digital marketer, a large part of what you do is developing communities online. Whether it's around your personal brand or for a global organisation, an active community can make or break your business. So why wouldn't you want to be actively involved in a like-minded community of digital marketers?

Active digital marketing communities either online or offline can help you recognise the importance of what you do and how it fits within the 'big picture' of your business and your life. 

When you're able to communicate your frustrations openly or simply ask a question about an area of digital marketing you're unfamiliar with, you can gain confidence in your abilities and push yourself to both learn and try new strategies and processes.

4. Find a Digital Marketing Internship

Like with any internship position, many individuals take them for the opportunity to be exposed to a professional environment that pushes their capabilities forward. An internship is often challenging, but when you're surrounded by the right team of professional marketers, you can learn from both the mistakes and successes they've experienced over the years.

Not only an internship can help you expand your digital marketing portfolio and experience, but it can help you determine what you appreciate in a work environment. 

As there are so many facets of digital marketing, you may find that you appreciate solitude when trying to write creative content, or instead that you thrive completing a collaborative content strategy to push a new product or service.

Although you can take the time to learn and experience facets of digital marketing for yourself, an internship will put you face to face with the real-world roadblocks that marketers must overcome and the processes that help them become the renowned marketing team that they are.

5. Become a Member of a Professional Body

Did you know that becoming a certified member of a professional body isn’t just for service-based careers like architects, solicitors, or doctors? 

Digital marketing is a necessary and growing industry around the world, meaning that being a member of a professional digital marketing representative body can help you stand out from the competition when trying to land your dream job.

Often, becoming a part of a professional body can only be achieved after completing a certificate program. For digital marketers, a Digital Marketing Professional Certification training course can qualify you to be a certified digital marketing professional. These courses often cover essential facets of digital marketing, including:

6. Stay Up to Date on the State of Digital Marketing

In the same way that programs, apps, and social media platforms are ever-evolving, so is the way in which digital marketers must interact with audiences. From keeping up with popular online acronyms to knowing how artificial intelligence (AI) is impacting the way people use technology, the world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up.

To become a best-in-class digital marketer, make sure that you are staying up to date with industry issues, valuable content, and various updates. 

The good news? Keeping up with the digital marketing industry isn't hard. Incredibly informative podcasts on the subject are widely available, and websites such as Buffer and the Content Marketing Institute write clear and well-researched pieces on basically anything you’d want to know about digital marketing.

Whether you subscribe to these publications to receive regular notifications of new content in your mailbox or prefer to tune into a podcast on your morning commute, this newfound understanding of your industry and its inner workings can help you become a digital marketing expert.

7. Practice Continuous Learning

Although education can be a valuable asset to any career in digital marketing, learning shouldn’t stop when school is done. Investing in training throughout your digital marketing career can help you become a stand-out digital marketer with a varied, in-demand skill set.

As we mentioned above, the digital marketing industry is continually evolving, meaning that your knowledge of the industry should be, too. A career in digital marketing allows you to follow your curiosities by taking advantage of available training sessions. 

As you know, you’re much more likely to follow through with a course or certification if it’s an area you are interested in. Curious to know how PPC advertisements work? Want to know what factors create a persuasive sales page that gets results? 

There are plenty of digital skills training courses available both online and offline, so don’t be afraid to invest in your career.

Becoming a Best-In-Class Digital Marketer

Are you eager to propel your digital marketing career to the next level? The tactics above are designed to help you learn, grow, and excel as a digital marketer, both online and offline. A career in digital marketing can be rewarding, allowing you to understand both your own goals and the world around you a bit better.

Whether you are aiming to start a successful self-run digital marketing business and brand or want to skyrocket to a management position on your digital marketing team, the industry is full of opportunities for those who are willing to put in the time to hone their craft and adapt to changing demands.

If you’re interested in reputable digital marketing training, a professional diploma or postgraduate diploma in digital marketing from the Digital Marketing Institute may propel you to bridge the gap between your current professional situation and your dreams.

Source: Digital Marketing Institute

How Are Jobs Evolving in the Digital Marketplace (& What Does it Mean for Education)?

We're living in a world where career considerations have to include a future-proofing plan. 

Many people live in fear that their jobs will be lost due to artificial intelligence and other forms of technology. However, learning to look at the changing digital marketplace as evolutionary can provide a clear picture of how continuing education can help improve chances for job security today and into the future.

As jobs evolve and skills gaps widen, employees and employers need to look for ways to upgrade skills to ensure their skills and knowledge are relevant. For the education sector, these changes can provide great opportunities provided colleges, universities and training providers know how to tap into the marketplace. 

Technology Skills

Between 2012 and 2016, the Association for Talent Development analysed over 30 million job descriptions asking for technology skills and experience. 

They reported that 60% of the jobs listed included technology skills and experience for non-IT jobs and discovered some other interesting facts about the role technology plays in the workplace.

Beyond the IT Department

Today, an understanding of technology is required across all departments and functions. Although the IT department still fulfils an important role in providing technology to business, almost 80% of business leaders have recruited employees with technical skills or experience instead of being reliant on IT alone.

As well, over 75% of workers require analytics tools and technologies to perform their jobs. This trend is tied to an increase in digital marketing, products delivered online, and the growing use of the cloud.

Security Skills

Security skills are not related to loss prevention or building management. Instead, the rise of breaches circling around personal and corporate information pose a new threat that has transformed the need for heightened cybersecurity.

Chief information security (CIS) officer positions have risen in profile with 20% finding themselves in front of corporate boards of directors who want to know what they are doing to protect corporate information. 

This means the role of the CIS has become a highly visible position. Security-related skills have also become a benefit for many marketing and finance job roles. 

More than Computer Literacy

Computer literacy is a given for just about any job today. However, there is a growing demand for technology skills once reserved for IT positions such as “solutions design” and “user interface.”

These additions to job descriptions span many different roles including HR and finance. Other job requirements once designated to IT departments include analytics skills, digital management skills, and experience managing technology vendors.

Closing the Skills Gap

The increasing demand for technology skills shows the strong shift towards the digitised workplace and the new skills more jobs will require.

Technology should not be seen as something that will replace humans, but instead is the reason humans have to be forward thinking on skills development. The desire to re-educate even the most educated professional is more real than ever before.

Leaders and workers alike will have to consider how they can contribute to the changing digital landscape to close the skills gap created by changing technology. This rapid innovation requires a new mindset and skill set that is adaptive in nature.

The world has changed the way products and services are delivered. These changes have altered the way technology is used from the manufacturing floor to the way marketers advertise their products. Efforts at adaptation must be made to improve technical knowledge and experience in order to further careers that can be sustained well into the future.

The education sector has the perfect opportunity to tap into the demand for digital skills across roles and industries by providing up-to-date and industry aligned qualifications that are recognized in the workplace. 

The Role of Education

The promise of increased productivity through automation raises questions for policymakers and business leaders who are struggling with the impact that automation will have across many facets of business. 

That includes jobs, in general, the skill level required in existing and new roles, as well as areas such as expected wages in a changing job market.

Many areas are still unknown and challenge conventional ideas of employment. One of the greatest challenges is keeping pace with the changing skill set required by the digital marketplace. Most companies do not have an educational program in place to help workers maintain the relevant skills required to perform their jobs effectively.

At the same time, educational systems are not changing to keep pace with workplace demands. In fact, according to a McKinsey survey, 60% percent of employers and young people in nine countries agreed that new graduates did not have the proper skills to enter the workplace. 

The Skills Gap

The same McKinsey survey found 40% of those surveyed cited lack of skills as the main reason for entry-level job vacancies. These gaps included technical skills as well as “soft skills” such as punctuality, teamwork, and communication. 

The survey also refers to research conducted by LinkedIn found that workers feel they are not able to realisze their full potential in their current roles. Of participants, 37% said they were not using their full skills and were in jobs that lacked challenge.

Digital Disruption

Digital disruption is the new industrial revolution in Hong Kong. It calls for organisations to embrace technology and incorporate effective training and educational programs into the workplace. More and more employees are looking for organisations that focus on skills training to encourage career growth.

Two years ago, Cushman Wakeman published a study exploring the opportunities presented by digital disruption in the workplace. They surveyed graduates entering the workplace who listed three attributes that were the most important when job hunting:

  1. Professional training and development

  2. Creative and dynamic working environment

  3. Leaders who support my development

Perhaps even more telling was an increase in organisations introducing more digital tools such as:

  • Customised mobile applications developed for internal use for both teamwork and customer interaction.

  • Using AI such as Siri and Cortana to find corporate information, as well as robots being used for security and other interactive roles. Some organisations are even introducing their own AI assistants.

  • Internal social media such as Yammer, Chatter, and WeWork, as well as customised apps, are providing new ways to reduce emails and offer instant conversations throughout an organisation.

  • Re-purposing existing applications such as WhatsApp offers an affordable way to communicate in group chats for special projects as well as corporate and customer communication.

All of this information points to internal training as the key to attracting talent and to ensuring staff can use digital tools in the workplace. 

Digital Enablement

In a world where independent work is made easier thanks to technology, digital “enablement” makes independent work easier.

McKinsey’s independent work study reported 20 to 30% of those employed in the U.S. and Europe are engaged in independent work. Although 70% of this group chose independent work, the rest of the group were forced into independent work when they were unable to find a traditional job. 

Those in the group who were forced to choose independent work cite income variability and the lack of benefits as reasons they do not prefer this mode of employment.

Companies who are going the independent worker route using digital platforms to enable working from home will have to find better solutions to meet the needs of independent workers. On the flip side, digital platforms empower those who prefer self-employment or contract work. It is not something unique to the U.S and European countries.


Digitisation is opening opportunities globally and across all sectors. Education systems will have to evolve as will organisational training programs to help improve preparedness for a digitally driven workplace. 

Creativity, critical thinking, and analysis will become the less traditional skills required to meet the challenges of the changing workplace. Systems and organisations that embrace adaptive, lifelong learning will prove to be the biggest talent draw now and into the future. 

Source: Digital Marketing Institute

How to Become a Digital Marketer

Are you a recent graduate, traditional marketer, or a tech-savvy entrepreneur who’s ready for an exciting career change? Do you want to excel in a field that bolsters unlimited learning opportunities and potential for rapid personal growth?

If you are ready to become a highly in-demand digital marketing professional, you are in the right place.

With the increased use of the internet and more people than ever in Hong Kong focusing on digital marketing — there's never been a better time to start a new career as a digital marketer! 

What is Digital Marketing?

Digital marketing is the combination of all the marketing efforts a company uses via digital media to connect with potential customers, such as websites, email, search engines, and social media. Marketers connect with consumers on devices like phones, tablets, and laptops. It involves understanding where your potential customers will be online, what device they will use to connect, and meeting them there.

Digital marketing differs from its traditional counterpart in that traditional marketing campaigns focus on selling the customer a product. Digital marketing focuses on providing value to potential customers where and when they need it. The goal of digital marketing efforts is to put what a person wants or needs in front of them when and where they are looking for it.

Digital marketing is an umbrella term, and there are many specialised jobs involved in the industry, including SEO, social media management, content marketing, data and analytics, and PPC to name a few.

Skills Needed to Work in Digital Marketing by Specialty

Search Engine Optimisation (SEO)

People are looking for information on Google and other search engines. Optimising websites to come up organically in search engines is a fundamental aspect of digital marketing. An understanding of how to integrate keywords into content, change alt text, collect backlinks, and so on are essential parts of this strategy.

Social Media Management

Running Facebook, Twitter, Instagram, Pinterest, and LinkedIn is another aspect of digital marketing. You have to be able to attract followers and engage with them on a level that’s meaningful to them. An in-depth understanding of who is using what platform and when will help drive your social media campaigns. 

You want to use creative storytelling to post on relevant trends. To do so involves researching not just your audience, but also what they are interested in right now. It’s a fast-paced aspect of digital marketing that requires steady management and an ability to think on your feet.

Content Marketing

Content marketing is a big job. As a content marketer, you are both a creative thinker and data analyst. You use both of those skills to create content across multi-media platforms to spark the interest of your audience so that they come to you for more—which ultimately creates more leads and more conversations.

Data and Analytics

An understanding of Google Analytics is a must. One of the benefits of digital marketing over conventional methods of marketing is its measurability. You must be able to use your skills to interpret which of your marketing campaigns are the most successful. The metrics can be complicated but being able to use them to paint a picture of your target audience and what motivates them will give you the tools to scale your campaigns and increase overall profits.

Pay Per Click (PPC)

Where SEO focuses on organic traffic, PPC is the sponsored ad equivalent. The digital marketer bids on keywords that when searched will have your ad come up in the paid ad listings. A person in this role is responsible for driving traffic to a website, and the digital marketer determines what action the customer takes once there. It requires analysing data to reduce ad spend and increase ROI.

How to Become a Digital Marketer

Aside from the professional skills and the education you possess, digital marketers bring a certain attitude to the table. They are go-getters and thought leaders. If you want to be one, you will need to think like one. The best way to do that is to learn from them.

Take an Internship

If you are just starting out, an internship can help you gain experience and expand your portfolio. Being around other industry professionals will give you exposure to the different aspects of digital marketing and help you determine which is your preference.

Follow Thought Leaders

Digital marketers today understand that the field is growing at such a rate that sharing industry secrets isn’t creating competition or taking business away. Many digital marketers will not only tell you what they did, but they will share with you case studies showing you how they did it. Watch them, listen to them, sign up for their emails.

Network, Network, Network

You want to be a digital marketer, so go where digital marketers are and talk to them. Attend networking conferences or sign up for online groups. Often, it’s from these places that unexpected opportunities are born, and they can be great learning experiences.

Always Be Upgrading

Whatever you are good at, you should strive to be better. And if there is something you need to work on, there’s nothing stopping you from mastering it. As a digital marketer, you will always be upgrading your skills, and there is no shortage of courses, eBooks, and webinars both free and paid to help you keep your skills fresh.

Transition to a Role in Digital Marketing

If you have a degree or experience in any number of fields, as long as you have a keen interest, you can make the transition to a role in digital marketing. 

A few careers with skills that will translate well and propel you to a career in the field include but are not limited to:

  • Journalist

  • Teacher

  • Writer

  • Data Analyst

  • Newspaper Editor

  • Print Marketer

  • Sales

  • Retail Management

  • Blogger

Final Thoughts

If you want to be a digital marketer, you’ll need to have drive, ambition, and a real passion for the business, in addition to the tech, education, and professional skills required. 

You have to understand that digital marketing efforts are all about what you can do for the customer, not what you are trying to sell to the customer. If this sounds like your dream job, start learning today

Source: Digital Marketing Institute

What’s the Market Demand for Digital Marketing Education?

Marketing is a traditional industry as the need to spread awareness, make people aware of products or services has been around for as long as capitalism itself.

In today's economy, marketing has become a very sophisticated, complex, and ever-evolving industry. It’s something that every business in Hong Kong relies on and there's no question in anyone's mind that if you want a successful business, you need a strong marketing presence.

For those in the education sector, this presents great opportunities. As marketing becomes more complex and specialised, it's a skill that needs to be continuously nurtured and cultivated making a comprehensive digital marketing education crucial for professionals across industries

In this article, we explore the evolution of marketing and the growing demand in the marketplace. 

Does Market Demand Exist?

The first question any organisation needs to ask is if there is any kind of sizable demand for digital marketing education in digital marketing? Is there a need in the workforce for people who are trained in this field? While sectors such as medicine, engineering, and law have decades of proven demand, digital marketing is a relatively new field.

Regardless of digital marketing’s age, the answer to that question is “yes.” Even taking the digital aspect out of the equation, the general field of marketing has a sizable spectrum of demand. Public relations, brand management, and of course, traditional advertising like television and radio commercials and print ads are still important parts of the industry in Hong Kong.

When you add the digital component to this equation, the actual demand for marketing jumps up by orders of magnitude. In fact, current estimates say that the demand for digital marketing specialists outstrips the currently available supply, with 56% of the companies in one survey saying they needed people with digital marketing expertise.

With that type of demand, it is simply impossible for the existing job pool to meet current needs. New blood is needed. But where do businesses get it? They can get it from a qualified group of graduates or even their own employees, as long as the person has undergone substantial digital marketing training and education.

Digital Marketing is a Global Phenomenon

One of the most interesting things about the market demand for digital marketing is that this demand is universal.

The list of potential countries with a high annual salary for people with digital marketing training and expertise are:

  • Australia: $44,000 for entry-level positions, up to $87,000 for senior.

  • Netherlands: $38,000 for entry-level, and $65,000 for senior.

  • USA: $35,000 for entry-level, with $64,000 for senior.

But of course, while that’s the top three, there are plenty of other regions like Canada, the United Kingdom, ,Singapore, and of course, Hong Kong, that are placing increased importance on securing staff with education in digital marketing.

But why is this demand growing? What is it about digital marketing training that makes it such an “exportable” skill to so many different parts of the world?

Digital Marketing is Growing in Relevance

The relevance of digital marketing continues to grow, with over $111 billion spent on advertising. By 2019 that figure is estimated to account for 55% of total media ad spend. 

The biggest reason for this growth is the migration of the market. More and more people are spending their time using internet-connected devices like smartphones or desktop and laptop computers, rather than watching broadcast television or free-to-air radio. At the same time, traditional print ad venues such as magazines and newspapers are experiencing contractions in their audience. It’s not that people have stopped consuming media, they’ve simply decreased their consumption of traditional media and moved onto digital, online platforms.

So, the traditional career route for a marketer of joining a large established advertising agency is changing. More and more businesses are taking advantage of the smaller, more approachable and customisable nature of digital marketing. They might choose smaller or more nimble agencies that give them the attention they need. Or managers might bypass ad agencies entirely and hire their own in-house marketers.

More often than not, people now talk about something they saw on Twitter or Facebook, not on a commercial in last night’s latest episode of a popular television series. Digital marketing is rapidly passing traditional marketing in importance and audience reach, and more and more businesses need specialists in this industry so that they can be where the customers are. 

Digital Marketing is Diverse & Education Must Be Too

There’s more to digital marketing than just having an instinct for smart promotion or coming up with an enticing slogan or striking ad concept. Good digital marketing training doesn’t just focus on marketing; it embraces all things digital.

Advertising in the digital era provides massive, global reach, but it is not simple to achieve. The algorithms social media uses to find popular topics, the optimisation of content so that search engines can more easily find it, and the multi-media nature of the digital landscape means that there’s a surprising amount of technical proficiency employees need.

The most compelling sales content in the world does no one any good if it’s hard to find on the internet or created in such a way that search engines actually ignore it. Digital marketing is far from a straight transference of advertising skills to a digital platform. 

It demands an understanding of the parameters of search algorithms, paid ad techniques, what content inspires consumers, and more. As such, digital marketing education, whether from a school or business-developed program, needs to cover these topics and skills. 

Change Is a Constant, So Frequent Updates Are a Must

Perhaps one of the most important points to keep in mind about digital marketing training is that this is not a static discipline. New technologies are always developing, so there’s always a cutting edge to the technical side. One example is the algorithms that Google uses to rank content. These algorithms are being tweaked regularly, so what works well in 2019 may no longer be as important or as crucial in 2022. Marketers need to realise that education isn’t over once they get their degree. Digital marketing is in a constant “arms race” as better techniques and tools are invented.

But even more crucially, fashions change. If digital marketing had been as important 15 years ago, marketing experts would have been focused on MySpace. Today, marketing focuses on Twitter and Instagram, as the dominance of Facebook gradually erodes in favour of the platforms preferred by millennials and Generation Z.

In other words, new social media platforms and algorithms will come and go. That means there will always be something new to learn or a program to adjust to. As the demographics change, and new technologies emerge, so too will new digital marketing possibilities for people willing to experiment, innovate, and gain the first-mover advantage by pioneering these spaces. 

Digital Marketing Is a Growth Industry

Developed nations have moved past the point of being industrial-based, manufacturing economies. The forces that move modern nations are services and technology. The growth of the internet has made digital marketing not just a local concern but a global one as well. Digital marketing will continue to grow as the audience, the market, and businesses increasingly put their attention on the digital space.

Unlike some professions that are threatened by automation, digital marketing is something that machines simply cannot do. There’s a certain amount of “future-proofing” built into this career that ensures that students looking to graduate and enter the workforce will have viable career tracks open to them.

For professionals already established in their careers, digital marketing education is needed to keep up with competitors. Companies can add value to existing employees by expanding their skill set and providing them with the skills and knowledge they need to thrive in the company and to help the business maintain an important marketing presence in a changing digital landscape - a good start will be enrolling them in a practical digital marketing course.


“The skills are in demand and businesses are wanting to power their marketing efforts by strengthening their digital marketing offering” – Mark Ashbridge, General Manager of The Left Bank

Digital marketing is not going to go away. In fact, digital marketing is only going to grow in importance for all businesses. The demand for people with digital marketing training is already at the point where there’s a deficit of qualified personnel. 

Organisations and educational institutions that have the foresight to develop strong programs and train people in this area are a critical need.

Source: Digital Marketing Institute

What Should the Perfect Digital Marketing CV Include?

You have done the work, gotten the skills, and chosen the career that speaks to you. Now comes the hard part: the job application.

You know what you say about books: don’t judge one by its cover. However, when it comes to finding a job in Hong Kong, it is all about having a good cover; in this case, a great CV. Nothing is more intimidating than putting yourself and your skill set out there, but a great one can help you get your foot in the door.

A CV is essential in showing employers who you are and what you have to offer. You want to show potential employers that you’re exactly who they’ve been looking for.

While every CV will be different for every position and company, they all adhere to the same fundamental principles. Knowing what language an employer is looking for will help your application stand out from the crowd.

Just remember these five essentials to write the perfect CV; it’s never been easier.

1) Make It About You

Keep the focus on you with your name as the title of the CV and your contact and professional details at the top.

Don’t waste valuable space in which you could be highlighting your skills, rather than filling it up with a gaudy “Curriculum Vitae” as the title. Remember, you are the product, and you are what your CV is marketing. So, make yourself stand out with your name as the title.

While the format of CV is flexible, your phone number and email should quickly follow the title in a smaller font. Since you certainly want the employer to contact you, ensure your reader can easily understand where and how to locate you.

Add a LinkedIn profile or any other professional site to the top of your CV. These links let the employer get to know you a little better and show them you’re a real person who’s interested in the position. A certification in a digital marketing course will help in this case, as it proves your interest in the industry and gives the recruiters confidence you know what you should be doing.

You should also include a professional profile at the top of your CV before listing your experience, education, and certification. This is a summary of the specific skills, experience, and goals you have when applying for the position, and it helps give recruiters a quick snapshot of what your CV will include.

You shouldn’t include information like your date of birth, and you certainly don't need to include a headshot. Not only is this type of content unnecessary and inappropriate, as it may actually be illegal for employers to ask your age. Strict rules govern what employers may ask employees to protect their privacy and to safeguard human rights.

Quick Tip: Treat yourself like a brand, and market yourself.

2) Keep It Clean and Consistent

Nothing is worse than reading an unfocused and visually disorganised CV.

To avoid giving the recruiter a headache, make sure you check that your content is spelled correctly, doesn’t have too many fonts or visual designs, and clearly lays out your skills and experience.

An easy way to clean up your CV is to use bullet points. Alison Doyle, job search expert for The Balance Career, says that “the average recruiter or hiring manager spends only seconds looking over an applicant’s resume. To get the interview, you need to make your experience stand out – and quickly. A bulleted list can help you build your case. It shows the employer quickly and easily that you are a good fit for the job.”

The best fonts are simple and easy to read. Stick to Arial, Times New Roman, or Calibri in 10 to 12 points. A larger size font in 14 to 18 point is good for titles, headings, and subheadings, but keep it all one style. Your margins should also be standardized.

Infographics can often look messy on a CV and are best left out.

Michelle Kruse from Career Cast says that while creative designs can be appealing, “they're also a great way to annoy recruiters who are attempting to sift through hundreds of other applications. When it comes down to it, it really just depends on the situation.”

Don’t take any chances with your CV, and leave the cute text bubbles and cartoon computer graphics at home; your readability will skyrocket.

Quick Tip: Keep it short, stylish, and simple.

3) Know Your Audience

Be sure to tailor the information you include on your CV to the position you’re applying for. Be selective about what experience, volunteering, and skills you choose to include. Those 10 years of ballet? Probably not very relevant if you’re applying for a job in advertising, so leave it off. But that part-time job while you were in high school, running the social media campaign for your local hardware store is worth noting.

Do a little research and get familiar with the company you're interested in. Familiarise yourself with the keywords they use in their documentation and job descriptions, and integrate them into your CV. This will help show recruiters you’ve done your research as well as show that you’re a good fit for the position.

For instance, if you’re applying for an SEO specialist or digital marketing role, make sure you mention your SEO and SERP experience as well as your familiarity with PPC.

Jen David, CV consultant at CV Library, believes that you should only include relevant experiences from the past decade, no later.

In addition, she goes on, after you’ve carefully selected which aspects of your skills and experience that you’re going to include on your resume, you should be as brief as possible. Your CV should be a summary of your job roles, employers’ names, and dates for the positions held. It should enable a recruiter to quickly and easily see the highlights, successes, and progression of your career.

It doesn’t hurt to add a brief description of the position and the types of responsibilities you had when you worked in it to the job list. A little detail lets recruiters know the kinds of roles you’re familiar with. Just remember to keep it engaging and in an active voice.

You should list your experiences in reverse chronological order, starting with your most recent position at the top of the list.

If you follow all these tips, you should have no problem creating a basic CV that you can then customize when you’re targeting specific positions or companies. It’s easy to create a CV template that you can subsequently edit on the fly.

Quick Tip: List only relevant and recent experiences.

4) The Numbers and Platforms Matter

A quantified list of achievements will keep your digital marketing CV job specific and show off your skills and dedication to past projects.

Next Generation believes you should use analytics and metrics to communicate how you improved business, such as increasing traffic to a site or revenue in general. You should provide tangible elements as well, such as a 20% bump in organic traffic.

Not only will quantifiable results help make your CV more specific, but they provide you with an opportunity to showcase how your skills and work ethic made valuable contributions to your past employers’ goals. If you highlight the fact that organic traffic has increased on a project you’re involved in, your skills using SEO analytic tools like WordPress, Moz OSE, SEMrush, or Google Analytics will stand for themselves.

Don’t leave anything up to guesswork – let the recruiter know exactly how much you were involved and how much you achieved with a project. All of this will make your digital marketing CV that much more personal and specific to you and your accomplishments.

Quick Tip: Link a professional portfolio or website under your analytics.

5) Proofread

Last, but certainly not least, is the proofreading stage. It can make or break a digital marketing CV. While it’s easy to assume that you didn’t make any errors, it never hurts to go back and scan your CV for any potential mistakes.

If you’re applying for a digital marketing position that is content heavy, just about the worst thing you can do is have simple syntax errors. These blunders will make recruiters think you’re inattentive when creating content, and they will ruin an otherwise well-done CV.

Avoid simple mistakes by proofreading. For a good guide to proofreading, check out Darla Phanklong’s post on CV-Library.

Watch out for spelling and grammar errors. Another good way to check your CV is to run it through Grammarly.

Quick Tip: Grab a friend to read over your CV. Sometimes, having a fresh pair of eyes helps catch any mistakes you may have made.


If you follow all of these tips, your digital marketing CV will be more readable and reflective of your skills. Now all you need to do is click that submit button. 

Let’s hope it’s your first step to that coveted personal interview in which you can really persuade your audience that you’re the best candidate for the job. Good luck! 

Source: Digital Marketing Institute

5 Things Not to Say to Your Digital Marketing Manager

One of the biggest challenges for many people in digital roles is they weren't necessarily intending to wind up working in digital marketing. There is a highly diverse mix of people that make up digital marketing departments. Often, there isn't even a digital marketing department per se. 

Regardless of what your digital marketing situation looks like, there is one thing you can be certain of: If you want to be successful and remain a member of that elite, highly talented team, then you should never utter any of the following words to your Digital Marketing Manager.

1. We’re out of money

This situation is often a given in digital marketing departments where the higher-ups fail to see the need for digital marketing. It’s hard to imagine in today’s digital world, but low budgets for digital marketing still exist. Instead of worrying about being out of money, a better approach might be to watch your spending.

It’s easy to lose track of spending, especially when you are using things such as pay per click in your strategy.

Here are a few ways to manage your spending more effectively:

  • Make sure you understand how PPC budgets work to get the most bang for your buck.

  • Get creative with your content making sure that you effectively repurposing it across all of your channels.

  • Use your in-house resources to provide content, talk to the experts in each area of the business, and leverage knowledge that will be helpful to your customers.

  • Don’t be afraid to look for influencers who might be willing to push your brand for free.

  • Learn to research more effectively for things such as free images and video to create posts and memes.

  • Get to understand analytics better so you can make knowledgeable recommendations on where best to spend your limited ad dollars.

  • Make sure you are using the right targets for ads, so you don't waste time and money.

2. Are you sure you want to go with PPC?

This one could not only tick your manager off, but it might also make them rethink why they hired you in the first place. According to Blue Corona, for every USD$1 spent on Google Ads, a company generates USD$2 and 63% of people said they would happily click a Google ad. PPC ads bring in close to 50% more conversions than organic traffic.

So how can this be? PPC has a huge learning curve, and it takes a lot of time and effort to get it right. It requires keen insight and a lot of time to make sure things are going as they should. If no one in the department gets PPC, raise your hand and offer to become the expert. Taking a course is a good start, and you will greatly improve your marketability when it comes time to make a career move

3. Something must be wrong with our Facebook Chatbot

There are more ways than ever to communicate with customers and find leads. Many people have benefitted from using Facebook's chatbot. It may work for you as well, but first, you’ll want to understand exactly how it can help you and how to get the most of it.

First and foremost, it only works when you are answering all the messages it generates. This can be done live, but there are other ways to make it more effective.

You can add a widget to your website so people can chat with you. The widget can keep track of and store those messages, as well as help you answer. Messenger chatbots also allow you to auto-respond, so you don’t have to be worried about falling asleep at the switch. This can allow you to capture leads and force them into the next step of the conversion funnel.

Messenger marketing known as chat blasts also outdoes email marketers with open rates as high as 70% to 80% compared to just 5% to 10% for email. So put that in your digital marketing pipe and smoke it.

4. I don’t think we’re doing so well on our campaign

Says who? If you don’t know how to use analytics properly, you are dead in the water. You better make sure you know how to prove you are failing, or show you are succeeding when it comes to digital marketing.

There is plenty of free analytics tools, and you should know some inside and out. Your boss doesn't have time to worry about it but will surely be in the mood to ask you how things are going someday.

According to Digitalist Magazine, analytics offers the following benefits:

  • Keyword insight to help drive traffic to your site

  • Insight into how your customers think when they shop or search

  • What channels you should be dedicating more time and money to

  • The quality of the pages on your site and channels and how they are working to get people further towards the end of their customer journey

  • Key insight into trends that are keeping people with you and sending them away

5. Looks like we’re going to miss our lead targets—again

This phrase is probably the worst thing you can say because it eats into your bottom line. As digital marketers, you need to harness the most successful digital techniques available for lead generation, including:

  • Gated content: Gated content generates between 19% and 45% conversions according to Unbounce. Create heavy duty white papers and eBooks that people have to request in order to access. That process collects email addresses for sales leads while helping to establish expertise. Larger, higher-quality content such as this can also be made into bite-size pieces to repurpose for other content.

  • Paid campaigns: If you aren’t one of the unlucky ones uttering words about budget issues, a PPC campaign on a professional channel like LinkedIn is a great option for B2B leads. According to HubSpot, 65% of B2B companies gain new customers using LinkedIn paid ads.

Source: Digital Marketing Institute

What is it Like to Work as a Digital Marketer in an Agency

Whether you’re talking Search Engine Optimisation (SEO), Pay-Per-Click (PPC), content creation, social media marketing, mobile strategy or multi-channel analyticsdigital marketing skills are in huge demand right now in Hong Kong.

With the average business's main priorities being lead generation (63%), proving the ROI of their various marketing activities (40%) and securing ample budgets (28%) for their promotional activities, many modern brands are turning to digital agencies to enhance their efforts in a number of key areas.

Working with digital marketing agencies offers a business the opportunity to evolve their brand by gaining access to a wealth of niche skills, resources, and talent that aligns with their commercial goals. And if you’re a budding digital marketer looking for a rewarding, varied and potentially lucrative career path, working for a forward-thinking digital agency could be the answer.

But, what is working for a digital agency really like? In this article, we explore the benefits of working as part of a fast-paced marketing collective, as well as career progression within a dynamic digital agency.

The benefits of working for a digital agency

Working as part of a specialist digital marketing agency offers a host of potential benefits for any marketer looking to expand their skill set while working with an exciting mix of different clients:

A constant challenge

While digital marketers working for one brand might find that their role stagnates at times, working as a marketer in a digital agency will present a constant challenge, keeping you on your toes at all times.

Studies suggest that agencies between 10 - 20 active clients enjoy maximum profits with minimal operational issues. That’s a lot of different projects to sink your teeth into.

By working with a multitude of different clients, all with differing values, ideas, and business objectives, you'll need to morph your approach, mindset and tone of voice depending on the project.

In doing so, your role remains a constant challenge and as no two days will ever be exactly the same, you’re unlikely to become bored or complacent.

An ever-expanding skillset

We are living in the midst of a gaping digital skills gap. In fact, this particular deficit in skills could cost the UK economy alone up to £141 billion in incremental growth.

By upskilling your digital marketing abilities on a continuous basis such as digital marketing courses, you stand to enjoy a long and rewarding career in the field - and working in a digital agency is an effective way of honing your existing talents while acquiring fresh practical knowledge on a weekly basis.

Many modern agencies place a great deal of emphasis on driving digital innovation, and as such, many offer continuous learning opportunities as part of the job.

Moreover, by working with an eclectic mix of clients and wearing a multitude of hats on a regular basis, you’re likely to expand your skillset organically over time. Not only will this keep you motivated, but it will increase the likelihood of boosting your career prospects.

Creative autonomy

Naturally, the level of creative freedom or the autonomy you’re given to do your job is largely dependant on company culture - and that applies to every brand, business or organisation the world over.

But, due to the tight-knit and varied nature of being a digital marketer at an agency, your mix of clients will often look to you to come up with ideas and lead on campaigns or projects.

As such, most agencies offer digital marketers more job autonomy and creative freedom than they might enjoy at other companies.

If you’re trusted to use your skills and creative talents in a way that best suits the need your clients without too much micromanagement or scrutiny, you’re likely to remain engaged, motivated and flourish in your role.

The key qualities of an agency-based digital marketer

As a digital marketer working at a fast-paced digital agency, alongside a solid fundamental knowledge of digital marketing and ample experience in your field of expertise, you’ll need to work with to incredibly tight deadlines and wear a number of hats.

As such there are core attributes that you will need to work as a digital marketer in an agency setting which includes:

  • Self-motivated and are comfortable working to tight and often changing project or campaign deadlines.

  • A strong communicator that knows how to address different clients based on their outlook, values and organisational style.

  • Run on creativity; strategic and you enjoy collaborating on campaigns, projects and initiatives with a broad mix of different personalities.

The dynamics of working at a digital agency

It’s clear that working in a digital agency setting is varied, challenging and at times, high-pressured.

Most agencies will require their staff to have a comprehensive working knowledge of all of the key digital marketing disciplines, including SEO and SEM, PPC, content marketing, video production and data analytics.

That said, to even entertain working as part of a dynamic digital agency, you must gain experience and certification in all of these fundamental areas to stand a chance of survival.

Armed with a solid base knowledge of digital marketing, you will set solid foundations for career progression.

In addition, by choosing to specialise in a particular branch of digital marketing, you will thrive in a digital agency setting. Many agencies want their new recruits to jump in and start building client relationships as well as achieving results from day one. If you have an area of specialism, you’ll be able to delve deep into new projects and start making a difference straight off the bat.

If you’re able to make your mark, foster solid client relationships, and you make a distinct effort to hone and expand your skills both inside and outside the workplace, you stand to progress up the digital agency career ladder, working your way up to a lead account manager in your field of expertise, or even a strategic head of team.

Also, if you focus on gaining ample experience in managing budgets and creating data-driven strategies both for the agency and its clients, you could accelerate your career progression even further, rising to the status of a senior executive, decision-maker or in some cases, partner.

Unlike more formal work environments, there’s no 100% set career path or set remuneration package for a given role - these factors often depend on the size, success and model of the digital agency. But, to give you a rough guide of earnings, here’s an overview of some of the career options available in digital marketing and the average salaries.

"Once people reach that glass ceiling of ‘Director’ or ‘Head of’, the next objective is to work on other areas of digital marketing. The wish is easily granted, but this is often done myopically. " - Clarke Boyd

Potentially one of the greatest rewards of working as a digital marketer in an agency setting is that once you do progress to the top of the ladder the hands-on and entirely eclectic nature of the job will allow you the opportunity to evolve your skillset beyond your existing grasp.

As inherently, an agency must remain innovative, cutting-edge, forward-thinking and chameleon-like to survive, so must its staff. That said, if you do excel in an agency setting and reach ‘the top’, there will always be an opportunity to explore brave new areas of digital marketing or become an industry thought leader.

Also, as digital agencies are typically tight-knit and come with an ‘all hands on deck’ mentality, as an experienced agency professional with a wealth of tangible knowledge, your seniority will give you the chance to help others hone their craft and make their role more purposeful.

Final Thoughts

Working as a digital marketer in an agency setting comes with its share of potential rewards and opportunities. If you feel this is the path for you, by gaining a rounded fundamental skill set, gaining expertise in your preferred niche and asking yourself the right questions, you’re likely to enjoy a long and rewarding career.

Source: Digital Marketing Institute

What’s the Ideal Mindset of Today’s Modern Marketer?

Remember the good old days in Hong Kong, when getting a job just required years of experience or a trusty education to nail you the best positions in your chosen industry? Things were simple then, with clearly defined skills that made sense to the average HR person, not to mention to the people applying for the jobs.

However, today’s digital influences and technologies are changing the way we look at skills. A new landscape now dictates a new set of skills affectionately referred to as “soft skills.” In fact, soft skills have become a more valued skill set when it comes to digital marketing professionals. So just what are these high demand soft skills and what is the ideal mindset employers value in the modern marketer? Let’s take a look.

Hard versus Soft Skills: Who Wins?

The truth of the matter is that hard and soft skills work alongside each other to create a completely symbiotic set of qualifications the modern marketer needs. 

For a while, there was a strong pull towards technical skills as digital marketing began to grow. These skills included understanding how to work social media platforms, figuring out effective SEO tactics (white hat only please), and of course, understanding the cryptic world of PPC

However, as content started to influence digital marketing more and more, the hard skills from the technical side of the industry became less important. Instead, a new string of skills began to dominate the most effective digital marketers’ talents including:

  • Creativity: It is no longer enough to know how to work technology, digital marketers are now required to have a more creative mindset that will allow them to contribute new ideas and effectively interpret situations to better overcome the many challenges of modern marketing. This also means having a creative spirit that can turn a phrase with a keen understanding of the power of the well-written word.

  • Resourcefulness: Analytic minds thrive when they are more creative. Resourcefulness adds to this creative mindset allowing people to become more forward-thinking in their approach to access and use accurate sources of data for in-depth analysis that is more informed and insightful.

  • Adaptability: Today’s marketer never knows what might be coming down the pike and therefore the ability to make quick changes and adapt to new demands is a must. This is both for marketing strategies and marketing tactics.

  • Collaboration: The new mindset of the marketer has to understand the importance of collaboration. Many departments now work together to gain revenue, market share and the almighty followers who help generate leads. From sales to R&D and advertising to high-level executives, buy-in, teamwork, and shared insight are the new name of the game.

  • Leadership: Thought leaders must exist within organisations to lead effectively and inspire peers with new insights, shared valuable experiences and a hunger for innovation.

A New Complexity

This new mindset is arousing curiosity, leading to research across many different industries. According to Econsultancy their study on the new Skills of the Modern Marketer found that marketers are acknowledging the complexity of their roles. They are also seeing the value of soft skills and their importance in providing the right mix to work in hand with traditional expertise. 

This can be unsettling for both traditional marketers and marketers who have carved out a niche thanks to their hard skills. They are being out-skilled by marketers who combine the best of both worlds balancing hard skills with soft.

According to recent research by creative software icons Adobe, 40% of the marketers surveyed wanted to “reinvent” themselves. However, only 14% felt they knew how to accomplish this goal. This new complexity would suggest that the best way to achieve this would be to develop soft skills. 

Opportunities and Challenges

These changes to the industry offer opportunities for growth and learning. They also provide challenges to marketing professionals who find themselves lacking the skills required, but then don’t know how to improve.

 As well, these soft skills are less tangible and cannot necessarily be learned, especially if it’s being an intuitive writer or having a more creative mind. This calls for people who are self-motivated learners with a hunger to adapt their skills to work more effectively in a changing environment.

The opportunity you must embrace today is learning itself, as it allows you to be better equipped to focus on developing your own soft skills. Developing appreciation for the creative process and learning to integrate this new way of thinking into your strategy will allow you to become more adaptable. This adaptability will, in turn, allow you to embrace out of the box thinking to attack digital marketing with a more curious view. 

Adaptable Thinking and Creativity

Life-long learners hone their personal and professional knowledge to develop and evolve their skills. The hunger to know more about emerging trends and the latest technology provides a broad view of what is happening in the industry without the need to try and be an expert at everything. More importantly, constant learning allows you to become a better communicator so you can present your ideas and strategies in a manner that is clear to people of all different levels and backgrounds. 

You become an authority who is sought after as a problem solver, thought leader and trusted peer who people rely on to get results and meet goals. 

Effective Marketing in the Modern World

According to Econsultancy, there are broader skill areas that are also becoming significant for marketers in this modern world. The emphasis once again is on soft skills. Those interviewed stressed the need to combine the varying approaches and marketing expertise that are more qualities than qualifications. Those qualities included:

  • Adaptability

  • Articulation and persuasion

  • Hunger to learn

  • Collaboration

  • Creativity

  • Data-driven decision making

  • Empathy

  • Curiosity

  • Passion

Many of these qualities might sound familiar as they re-emphasise common themes including creativity, adaptability, learning, and collaboration.

 In a New York Times article, Laszlo Bock, SVP of People Operations at Google stated that the number one thing they look for when hiring staff was "learning ability." This hunger to learn is a very real but less tangible skill. It allows people to adapt on-the-job and identify value from a mess of information. This is the new thinking that creates self-motivated learning. 

The Skill of Articulation and Persuasion

The Econsultancy study also found that articulation and persuasion seemed to be the skill that came up most often. Participants found that marketers who are able to communicate their value clearly to others within an organisation can be more effective in their positions.

 This is because they not only know what they have to do but also understand the business requirements, allowing them to come up with digital solutions that meet business goals. They can collaborate with other people in the business including non-digital teams and traditional marketers so that these collaborators understand the importance of digital strategies. This gets all the important players on-board with their digital plans.

The Skill of Being Human

AI provides a valuable tool to marketers which is data. It can target data, collect data and sort data. However, no matter how sophisticated new technology becomes, it is human instinct and creative thinking by human minds that harness that information and use it to target customers. Humans come up with the content and digital marketing strategy that will create trust, nurture loyalty and earn brand love.

Emotion is needed to resonate with the prospects AI might send a sales team. Modern marketers have to learn to trust their instincts and find ways to leverage everything AI sends them. It is leveraging emotions to find value in data and personalise it to reach customers in meaningful ways. 

Technical skills change too frequently to hold value any more. Instead, soft skills have a longer life cycle keeping adaptability and learning at the top of the soft skills list.  

Remaining Relevant

Most of us secretly wonder what the future will bring. How can we remain relevant in a world where technology changes at the drop of a hat? What will the skill set of tomorrow look like?

 According to LinkedIn’s Emerging Jobs Report of the 20 fastest growing jobs in 2018, the top skills required to fill them included Marketing, Management, Sales, and Communication. This might come as a surprise. However, although technology might make mundane tasks redundant, it cannot replace soft skills.

The ideal mindset of a modern marketer requires the soft skills that can’t be automated. This is supported by LinkedIn’s data which listed the same soft skills we have mentioned again and again including creativity, persuasion, and adaptability. These are human qualities that have transitioned into skills.

Although science has shown that machines can learn, they can't combine technical and emotional skills. This adaptability allows us to be empathetic, emotional, and logical, using each of these skills to be results driven by knowing when and how to use each. Learning in hand with human emotion and marketing instincts create a super marketer who will always remain relevant and never become redundant. 

Source: Digital Marketing Institute

What is the Value of a Digital Marketing Certification?

Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing certification?

If you have any knowledge of digital marketing, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best ways to do that while setting yourself up for success, especially in Hong Kong.

It's becoming a widely accepted fact that becoming a digital marketer does not necessarily require a four-year degree. It’s a field where proven ability supersedes four years of school—largely due to the fact that bachelor programs aren’t teaching the specific skills required to become a digital marketer

In fact, many would argue that digital marketing certification is even better than a college degree and may be the best way to demonstrate that you have invested time and energy into learning and mastering the skills of your craft.

What Makes a Certification Legitimate?

There have been plenty of courses, certificates, and certifications that have been sold by scammers trying to make a quick buck—so how do you know if the certification you are looking at is legitimate?

 Ask these questions to determine for yourself if the certification you are looking at will be beneficial to your career:

Are They Taught by Industry Professionals?

If the people teaching the courses are not adept at doing what they are teaching, you’re wasting your time and potentially money. Employers want their employees being taught real-world practical knowledge as it applies to this industry. And any good marketing institution respects that and hires top-notch teachers with a proven track record in the subject they are teaching.

Does It Offer Practical Knowledge?

Will you be able to take from this certification the skills and knowledge you’ve acquired and then apply them to the real world? Will it teach you new skills, or upskill ones that you already have? You want to look at how you will be able to translate what you learn into your career in digital marketing. If you can and will, then it’s looking good.

Is It Widely Accepted?

This might be harder to determine, but a little bit of research can help in this regard. What are former students saying after taking this course? Check for reviews. Unfortunately, not all programs are accepted equally so if you are looking at two that appear to meet the above criteria, this could be the deciding factor for you. 

What is the Difference between a Certificate and a Certification?


Certification recognises that you’ve taken a series of classes and passed an exam on the course material. The courses can be quite in-depth, covering a range of topics. Your certification may in some instances only remain valid for a set amount of time before you must recertify. Certifications can cost more because they are more in-depth than certificates, and you may have to pay a fee in order to take the exam.


Certificates are given at the end of a course, usually covering a single topic. They are often given for participation in the course and not necessarily a reflection of merit. This does not discount their value if they teach you something useful. In addition, many are offered for free, so taking them requires only an investment of time. Plus, it doesn't hurt to add them to your resume.

What Are the benefits of Obtaining a Qualification/Certification?

The value of a digital marketing qualification to career development is immeasurable. Whether you have experience in the field or you’re just starting out, there is value to be gained. One of the more appealing aspects of obtaining a qualification/certification is that you don’t have to have prior educational experience or upgrade any courses to begin.

Some of the specific benefits of obtaining a qualification/certification include:

Staying On Top of New Developments

Certifications help you keep on top of new developments in the industry as they occur. With innovations in technology constantly emerging, continually upskilling will help you stay on top of these advances.


A recent study suggests that college graduates don’t seem to be as ready to enter the workforce as they think they are. Having certifications that show potential employers that you have the practical knowledge you need to succeed in your job is invaluable in this context.

Promotional Opportunities

Digital marketing involves such a diverse cross-section of skills. Adding one or two specialties to your niche can help you advance quickly in a company. For example, a content writer that masters PPC and SEO can easily become a content manager.

Demanding a Higher Wage

Your earning potential as a digital marketer is high. It is one of the top ten earning jobs that doesn't require a degree. Every certification that you add to your resume adds to your ability to demand a higher wage and gives you the confidence to know that you deserve it.

Set Yourself Apart From Your Peers

When all else seems equal, the number of certifications you’ve compiled will set you apart from your competition. It is not just that you have the certifications and the skills that come with them, but it demonstrates a drive for self-improvement that speaks highly to your character.

Offers Legitimacy

The reality is that there is still a lingering mentality that formal education is important. A digital marketing certification is where education and practical knowledge intersect. It meets the requirement of post-secondary education that focuses on teaching you the things you will actually need to know in the real world. 

How Much Does It Cost to Get Certified in Hong Kong?

That will depend entirely on what you want to become certified in. There are a number of free certifications available online for things like Google AdWords, Google Analytics, Facebook Ad Manager and more.

If you are looking to invest in your education, paid certifications are an incredibly valuable asset. We have a new course offering digital marketing certification, and much like traditional learning institutions, they have financing options available. A course that covers all of the fundamental elements of digital marketing in a way and demonstrates how all of the pieces work together will give you a competitive advantage.

The most exciting thing about this business is how accessible it is to those that are willing to put in the work to become an industry leader. If you want to become a digital marketer in Hong Kong, or you already are, adding qualifications/certifications to your resume is going to position you as a leader and an expert.

Many of the certifications available are very affordable, especially if you are comparing the cost to a college degree. This is making digital marketing an accessible option for those who are looking to change careers or upskill in their current one. 

Source: Digital Marketing Institute

Thinking about Freelancing? Be a Freelance Digital Marketer in Hong Kong.

The demand for digital marketers in Hong Kong is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer.

There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to those that are able to stay on top of the changes and keep up with the pace.

As it becomes more difficult for companies to hire in-house digital marketing managers, especially in Hong Kong, and the demand for digital marketing services continues to rise—companies are being forced to outsource. If you can position yourself as an expert in even just one of the areas that need to be outsourced, it can be all you need to begin a rewarding career freelancing as a digital marketing manager. A good starting point is to take a digital marketing course.

One of the benefits of this type of work is that it gives you the freedom and flexibility to work from virtually anywhere in the world with an internet connection. 

What does a Digital Marketing Manager Do? (And Why Are They so Hard to Come By?)

A digital marketing manager is the person responsible for developing and implementing a company's online marketing strategy. This includes tasks such as:

  • Developing and managing marketing campaigns

  • Branding and enhancing brand recognition

  • Social media management

  • Content marketing

  • SEO

  • PPC

  • Customer acquisition

  • Driving website traffic

This is such a new and fast-paced industry; there just aren't enough qualified professionals to meet the demand. Digital marketing managers have so many aspects that make up the day-to-day requirements of their job, that in order to fill the gap between need versus availability, savvy freelancers are honing in on what they are good at and getting paid for it.

Lena Elkins, a freelancer who coaches millennials on creating successful businesses, encourages her clients to figure out what they are good at, and then focus on that. This is great advice if you are considering making a move toward freelance digital marketing.

As companies are forced to outsource to freelancers, this provides a unique opportunity for freelancers to narrow their speciality. You can learn from the experts to know the different tasks you may have to deal with, thus finding out which skills you are more interested in developing.

What Services Can I Offer as a Freelance Digital Marketer?

In the world of digital marketing, you are in the business of offering value. This requires a mind-shift. 

It’s a hard habit to break, but the question needs to be more client focused. Not what can you do, but how can you help? 

As a freelance digital marketer, you have to sell yourself by showing the client how you and your services are valuable to them. 

Specific Areas of Focus for Freelance Digital Marketers

Facebook Ad Management

Some businesses base their entire marketing strategy on Facebook Ads because it is a powerful tool. It can be intimidating to the uninitiated, but a master of this craft has unlimited potential to attract clients.

Google AdWords

Running and maintaining Google Ads campaigns for clients and showing them that you can use this tool to increase their revenue.

Google has an extensive amount of information and tools to get you started. 

Social Media Management

Are you a social media butterfly? Can you post relevant, exciting and value-driven content across multiple mediums several times a day? Then someone needs you. 

Handling social media accounts requires you to be a quick thinker. You must stay connected throughout the day and be ready to respond when your client's potential customers have something to say.

Content Marketing

Writing relevant, value-driven content using keywords. It is an in-demand skill as more companies recognize the importance of providing value.

If you have a way with words and can write knowledgeably on things you know nothing about, this is a lucrative service that can earn you a great freelancing income. You can set your own rates based on your experience and skill. But starting out, you can expect to make about .02 to .05 cents per word.

When you want to break into this field working for a content mill, it is a great way to quickly gain experience in a multitude of areas. This can help you get an idea of what kind of clients you want to offer your services to as you build your own freelancing business.

SEO Management

Search engine optimisation is not going out of style anytime soon. Organic rankings in search engines are one of the most powerful tools in the digital marketing tool belt, and mastering search engine algorithms will make you an asset to any business with an online presence.


Pay-per-click is a mystery to some, and a headache to others. If you have mastery of this art, you will have no trouble finding businesses in need of your services. The benefit to this is that since the client only pays when it works, you are able to quickly show your value with data-driven results.  

Salary Expectations and Job Outlook

The demand for digital marketers is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer.

There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to those that are able to stay on top of the changes and keep up with the pace.

As it becomes more difficult for companies to hire in-house digital marketing managers, and the demand for digital marketing services continues to rise—companies are being forced to outsource. If you can position yourself as an expert in even just one of the areas that need to be outsourced, it can be all you need to begin a rewarding career freelancing as a digital marketing manager.

One of the benefits of this type of work is that it gives you the freedom and flexibility to work from virtually anywhere in the world with an internet connection. 

Take your first step today and learn how you can become a certified digital marketing professional with us!

Source: Digital Marketing Institute