job in digital

Thinking about Freelancing? Be a Freelance Digital Marketer in Hong Kong.

The demand for digital marketers in Hong Kong is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer.

There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to those that are able to stay on top of the changes and keep up with the pace.

As it becomes more difficult for companies to hire in-house digital marketing managers, especially in Hong Kong, and the demand for digital marketing services continues to rise—companies are being forced to outsource. If you can position yourself as an expert in even just one of the areas that need to be outsourced, it can be all you need to begin a rewarding career freelancing as a digital marketing manager. A good starting point is to take a digital marketing course.

One of the benefits of this type of work is that it gives you the freedom and flexibility to work from virtually anywhere in the world with an internet connection. 

What does a Digital Marketing Manager Do? (And Why Are They so Hard to Come By?)

A digital marketing manager is the person responsible for developing and implementing a company's online marketing strategy. This includes tasks such as:

  • Developing and managing marketing campaigns

  • Branding and enhancing brand recognition

  • Social media management

  • Content marketing

  • SEO

  • PPC

  • Customer acquisition

  • Driving website traffic

This is such a new and fast-paced industry; there just aren't enough qualified professionals to meet the demand. Digital marketing managers have so many aspects that make up the day-to-day requirements of their job, that in order to fill the gap between need versus availability, savvy freelancers are honing in on what they are good at and getting paid for it.

Lena Elkins, a freelancer who coaches millennials on creating successful businesses, encourages her clients to figure out what they are good at, and then focus on that. This is great advice if you are considering making a move toward freelance digital marketing.

As companies are forced to outsource to freelancers, this provides a unique opportunity for freelancers to narrow their speciality. You can learn from the experts to know the different tasks you may have to deal with, thus finding out which skills you are more interested in developing.

What Services Can I Offer as a Freelance Digital Marketer?

In the world of digital marketing, you are in the business of offering value. This requires a mind-shift. 

It’s a hard habit to break, but the question needs to be more client focused. Not what can you do, but how can you help? 

As a freelance digital marketer, you have to sell yourself by showing the client how you and your services are valuable to them. 

Specific Areas of Focus for Freelance Digital Marketers

Facebook Ad Management

Some businesses base their entire marketing strategy on Facebook Ads because it is a powerful tool. It can be intimidating to the uninitiated, but a master of this craft has unlimited potential to attract clients.

Google AdWords

Running and maintaining Google Ads campaigns for clients and showing them that you can use this tool to increase their revenue.

Google has an extensive amount of information and tools to get you started. 

Social Media Management

Are you a social media butterfly? Can you post relevant, exciting and value-driven content across multiple mediums several times a day? Then someone needs you. 

Handling social media accounts requires you to be a quick thinker. You must stay connected throughout the day and be ready to respond when your client's potential customers have something to say.

Content Marketing

Writing relevant, value-driven content using keywords. It is an in-demand skill as more companies recognize the importance of providing value.

If you have a way with words and can write knowledgeably on things you know nothing about, this is a lucrative service that can earn you a great freelancing income. You can set your own rates based on your experience and skill. But starting out, you can expect to make about .02 to .05 cents per word.

When you want to break into this field working for a content mill, it is a great way to quickly gain experience in a multitude of areas. This can help you get an idea of what kind of clients you want to offer your services to as you build your own freelancing business.

SEO Management

Search engine optimisation is not going out of style anytime soon. Organic rankings in search engines are one of the most powerful tools in the digital marketing tool belt, and mastering search engine algorithms will make you an asset to any business with an online presence.


Pay-per-click is a mystery to some, and a headache to others. If you have mastery of this art, you will have no trouble finding businesses in need of your services. The benefit to this is that since the client only pays when it works, you are able to quickly show your value with data-driven results.  

Salary Expectations and Job Outlook

The demand for digital marketers is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer.

There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to those that are able to stay on top of the changes and keep up with the pace.

As it becomes more difficult for companies to hire in-house digital marketing managers, and the demand for digital marketing services continues to rise—companies are being forced to outsource. If you can position yourself as an expert in even just one of the areas that need to be outsourced, it can be all you need to begin a rewarding career freelancing as a digital marketing manager.

One of the benefits of this type of work is that it gives you the freedom and flexibility to work from virtually anywhere in the world with an internet connection. 

Take your first step today and learn how you can become a certified digital marketing professional with us!

Source: Digital Marketing Institute

10 Tips on How to Excel in Your Digital Marketing Career in Hong Kong

Have you decided that you are ready to launch your career in digital marketing in Hong Kong? No wonder, it is one of the fastest growing industries, growing three times faster than the pace of the United States GDP, and that growth is expected to continue.

There are a few reasons for this, a key one being that it’s one of the top 10 earning careers that can be started without a degree. More and more people are realising that the skills required to become a successful digital marketer are not necessarily being taught in traditional, four-year degree programs. And you can learn much more from the experts in an intensive course.

So what does it take to be a successful digital marketer? Read the following 10 tips to excel in your digital marketing career.

1. Never Stop Learning

If your thirst for knowledge is limited, then stop right here; this career is not for you. If you are going to excel in a career as a digital marketer, your schooling never ends, and that should excite you. If your desire to learn gets you out of bed in the morning and drives you all day long, then read on.

You are going to read everything that is written about the industry by anyone who is anyone. You will know who the top influencers are and absorb everything they have to share. Your inbox will be full of useful content that you are excited to open daily. 

All day, every day, you will be learning as you work and sharing that knowledge

2. Always Acquire

New skills, new ideas, new trends, new knowledge. As you are exposing yourself to industry news and exploring new ways to learn, you will be applying the skills you acquire on an ongoing basis. 

You are upgrading your certifications and updating your resume. You are always ready to take action. If there is a new way to market, you are the first to try it, make it work, and then report on it. 

You take advantage of new technology as it develops, and you’re always on the hunt for new apps that will help automate customer acquisitions. 

3. Build Your Personal Brand by Positioning Yourself as an Expert

If you want to be taken seriously as a digital marketer in Hong Kong, then your personal brand must be on point. Potential employers and clients are going to look for your online presence, and they are going to expect to find that who you are online represents what you can do for them. Having your own personal projects can help achieve this, and give you something to showcase.

What are you good at? What are your areas of expertise? Write down whatever comes to mind. Now think about how you can use what you know to help others.

There are three types of content you can create that will position you as an expert:

Evergreen Content

“Evergreen" means that it stays relevant. Something that you can share in five years from now and the information will still be valuable.

Case Studies

‘The proof is in the pudding,' so to speak. Show people that you have accomplished what you said you can, and how you did it. Nothing is more convincing than real, tangible evidence.


If you have enough knowledge to write a book, do it. Saying “I wrote a book” can make you feel good, but it can also position you as an expert and validate your authority on a subject.

4. Don’t Neglect Social Media

Share. Share. Share. Everything you learn, you must share. Evergreen content? Share it, and then reshare it again. Case Studies? Share them. Did you write a book? Share that always! Social media management is a full-time job on its own, and you need to be the master of your domain.

Your Facebook, Instagram, Twitter, Pinterest, Snapchat, blog, and website must all embody the principles of an expert digital marketer because that is what you are. People are looking for transparency; they want to know that your online persona is consistent with your real-life values. Use your social media as a tool to show the world your expertise. 

5. Network

Just because you can work from home in your pajamas does not exempt you from contact with other humans. A large part of digital marketing is good old-fashioned networking. And while you can do some of it online by joining Facebook groups, following industry leaders in Hong Kong, and engaging with your social media following, there is still an element of face-to-face networking that is invaluable.

Networking conferences are a valuable resource that put you in contact with people who are more experienced than you, who want nothing more than to teach you everything they know. Their insights alone are worth the price tag, but if you’re not quite there yet financially, you can watch interviews and other videos that will share all of their valuable advice and motivate you to get to the next level.

6. Provide Value by Being Customer Centric

Content is king. Everything you read online has to be written by someone, and if you can be the person who gives the target audience what they want, then they will keep coming back for more.

To understand the sales funnel in the digital marketing era, you must start with your customer. Understanding your customer (or “target audience”) is the first step of the process. Once you figure out who they are, you need to figure out how you can help them.

You are in the business of building relationships, and you need to nurture them. By being able to anticipate your customer's needs and provide solutions before problems arise, they will remember and remain loyal to you.

The good news is there are metrics you can use and data you can collect to help you understand all of your customers.

7. Understand Analytics

For some, this may be a skill that doesn’t come naturally. Not everyone is born mathematically inclined, and that’s okay. You don’t have to be a mathlete to garner a basic understanding of analytics, and a little knowledge in this area can go a long way.

Understanding what happens when people come to your website is how you evaluate the success of your campaigns, and analytics tools will give you that information.

8. Understand Industry Jargon

Everyone loves their acronyms, and digital marketers are no exception. If you are going to make it as a digital marketer, you have to know the lingo, and that means knowing a CTA from a CPC. When you immerse yourself in the culture, it will not take long for this to come naturally, but when you're getting started, it's worth having a cheat sheet for reference.

Acronym Cheat Sheet:

  • SEO - Search Engine Optimization

  • SEM - Search Engine Marketing

  • PPC - Pay Per Click

  • CPC - Cost Per Click

  • CPL - Cost Per Lead

  • CPM - Cost Per Thousand (M is the Roman numeral for 1000)

  • CTA - Call to Action

  • CTR - Click Through Rate

  • KPI - Key Performance Indicator

9. Add Certificates and Certifications to your Resume

There is a difference between certificates and certifications, but both will help you excel in your professional career.

A certification is something that you receive after completing a certain number of required hours of learning or training. It is earned by successfully passing a test or exam on the course material, thus proving your competence in the area.

A certificate is something that you receive after participating in a learning experience, like a course. A certificate is not always merit-based and therefore may not be as important for potential employers; however, everything you add to your resume shows your dedication to learning, and everything you learn helps you excel.

10. Just Do it

Go out there and become a digital marketer. Take all of the information you have gathered and start doing it. Action is the key to progressing in this industry, and you are ready. You are a bold, trend-setting leader with nothing standing in the way of rising to the top.

As you can see, all of these tips to excel in your digital marketing career work together to help build you a winning online portfolio—showcasing your online presence and proven success rate. If you are a highly motivated individual ready to launch yourself into an exciting career, these 10 tips to excel in your digital marketing career will set you in the right direction. 

Want to know where you are at now? Take a free digital diagnosis!

Source: Digital Marketing Institute

Do I Need a Course to Start a Digital Marketing Career in Hong Kong?

We live in a world that moves to the beat of a digital drum, and it is especially so in Hong Kong. Not only do four billion people - which is over half of the planet's population - use the internet, but increasingly, consumers use their smartphones, tablets and mobile devices to carry out research, connect with their peers and make buying decisions wherever they are.

As emerging technologies continue to present themselves and the digital world evolves, and with Hong Kong ever eager to surf the digital waves to success, it is only wise that brands, businesses and budding digital marketers, like you, move with the changes and keep up with the latest industry trends while boosting your skills on a regular basis. It is never safe to assume you are always digital-savvy enough.

Presently, 76% of businesses describe their relationship with technology and digital transformation as average or above average. This shows the ever-growing power of digital and that anyone who is slow to adopt the right digital skills or talent will probably not survive in the long run.

So, what does all this mean? Basically, it means that to thrive and survive in tomorrow’s increasingly competitive professional landscape, choosing the right digital marketing course is essential to help you and your company gain the fundamental skills you need to kick-start your career in digital marketing. 

The Importance of Taking a Digital Marketing Course

We are living in the midst of widening the digital skills gap. In fact, in the UK, almost one quarter (22%) of business owners believe a lack of digital skills in their workforce is preventing them back from meeting their full potential. With the right digital marketing course, you stand a real chance of gaining an all-important competition, offering a level of skill that others can’t and becoming a glistening needle in a giant digital haystack.

The right digital marketing course is not only a vital way of gaining a foundation in all of the essential disciplines of digital marketing, but it will help to provide you with a lot of other personal assets that will accelerate your long-term professional success.

While rich in information and covering a wide range of material, a good digital marketing course is pretty learner-driven as it allows a student to learn at a pace that suits their personal preferences and needs. This kind of support yet autonomous learning model will give you the abilities to continue your learning - a personal quality that is vital if you want to remain relevant and enjoy ongoing success as a digital marketer.

This continuous or lifelong learning will not only ensure you evolve with the digital landscape around you, progressing your career over time, but is also proven to be excellent for your long-term help and levels of motivation.

Plus, a digital marketing course will drill down into key skills based on search engine optimisation (SEO), content marketing, social media marketing, email marketing and affiliate marketing, among other disciplines, giving you an excellent fundamental knowledge of the field while helping you to decide the area in which you would like to specialise.

The Benefits of a Professional Certification

Up to 80% of employee turnover is due to bad hiring decisions.

Based on this insight alone, now more than ever, employers are looking to professional certifications as a viable alternative to university or college degrees as confirmation of the candidate’s digital proficiency and skillset in Hong Kong.

By successfully completing a digital marketing course and gaining professional certification, you are essentially validating your skills and abilities, proving that you have relevant knowledge in your field of expertise while demonstrating an ongoing willingness to learn and gain new, valuable skills in the future.

To summarise the importance of gaining an industry-recognised digital marketing qualification, here is a rundown of the key benefits:

  • Professional recognition: A digital marketing certification will give a potential employer the ability to recognise and understand that your skills meet a high professional standard.

  • Proof of quality: 90% of employers state that certified individuals are more likely to gain promotion than those without, while 89% feel that in general, people perform better than non-certified staff in similar roles.

  • Enhanced industry knowledge: As mentioned, gaining an industry-recognised certification provides a valuable qualification, but it also provides an enhanced level of niche knowledge in an increasingly specialist area - which in today's ever-evolving digital world is priceless.

Final Thoughts

"The Internet is becoming the town square for the global village of tomorrow." - Bill Gates

To answer the burning question: Do I Need a Digital Course to Start a Career in Digital Marketing? Yes, absolutely you do, especially now than ever, especially when you are in Hong Kong.

While many of the foundations of digital marketing remain the same, this is an industry that keeps even the most knowledgeable digital marketers, spokespeople and industry-leaders on their toes - and if you’d like to get your career off to the best possible start with the experts in the industry in Hong Kong, gaining the skills, understanding, personal attributes and proven validation you need to thrive, kick-starting your career with a digital marketing course is not optional, it’s a compulsory tool for success.

Source: Digital Marketing Institute