Social Media Marketing Course Overview

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

• 5 Interactive Modules. 

•  Associate Level Certification.

• 13 Hours self-paced learning content.

•  FREE DMI Membership included.

• Practical Toolkits and Templates.

Key skills and competencies you will gain

Social Listening  | Social Intelligence  | Social Media Marketing  | Social Community Building

Brand Storytelling  | Building Personas  | Enhancing  | Creativity Content Marketing  | Strategic Thinking

Module 1 - Revealing Insight: Social Customers (2h 5mins)

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

Gaining Insight with Social Research  | Key Concepts of Social Selling  | Understanding Your Buyer  | Building Customer Personas  | Social Listening and Social Intelligence 

Tools Included:

• Strategy research template

• How to manage your online reputation

• Buyer persona template

Case Study/Webinar:

Glossier (Skincare & Beauty)

Module 2 - Social Content: Brand Storytelling (2h 17mins)

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain

Purpose of Content Marketing  | Content Creation & Repurposing  | Creating and Curating Content for Social Selling  | Developing Your Brand Story  | Essential Skills: Project Management 

Tools Included:

• Digital Media Tracker & Planner

• Digital Marketing Campaign Brief

• Project Management Gantt Chart template

Case Study/Webinar:

• 4 Lessons from Lewis Capaldi

• Webinar: Brand Storytelling

Module 3 - Creativity: Designing Social Content (2h 26mins)

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

Graphic Design Best Principles  | Design Foundations: Brand Guidelines and Consistency  | Enhancing Your Creativity   | The Power of Design-Led Content Marketing  | Essential Skills: Designing & Building Graphics 

Case Study/Webinar:

• Lego

• Brand Strategy & Planning with venturethree

• Wimbledon

Expert Insights:

• Reading: The Power of Design led content Marketing

Module 4 - Thinking Strategically: Social Sharing (2h 43mins0

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

Matching Content with the Right Channels | Content Scheduling and Promotion | Adding Insight for Buyers | Sharing Content to Build Engagement  | Essential Skills: Becoming a Strategic Thinker 

Tools Included:

• Content and Channel Matrix Template

• Social Media Calendar Template

• Seek > Sense > Share Toolkit

• How to use Anders Pink for Content Curation

Case Study/Webinar:

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

• Reading: Social Media Demographics Guide for Digital Marketers

Module 5 - Social Selling: CX and Social Communities (3h 17mins)

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

Building and Engaging Your Network | Strengthening Buyer Relationships, and deeper post-sales relationships  | Increasing Conversions using Social Tools and Techniques  | The Basics of CX and assessing CX   | Upselling and Cross-Selling 

Case Study/Webinar:

• Podcast: Social Media Communities

• Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Expert Insights:

• Reading: The Growing Trend of B2B Influencer Marketing

• Reading: The Enduring Marketing Power of Customer Loyalty Schemes