Upcoming CDMP Courses
Course Start Date
Nov/25 Full-Time 2025
Details
Ensure your spot by enrolling before the deadline.
For more information on the course schedule and content, please
Deadline for Enrollment
Oct 31, 2025
What Will You Learn?
By the end of this program, you will be able to:
Understand the Impact of Digital Marketing and AI: Explain how the evolution of digital marketing and AI tools are reshaping the business landscape.
Leverage AI in Marketing: Utilize AI-powered social media and content marketing strategies to build brand awareness and foster customer engagement.
Drive Traffic with SEO and PPC: Implement SEO, PPC, and display advertising tactics, along with AI tools, to increase website traffic and enhance brand visibility.
Execute Email Marketing Campaigns: Design, implement, and monitor effective email marketing campaigns that resonate with your target audience.
Optimize Marketing Efforts with Analytics: Use web analytics tools to optimize your marketing strategies and make informed, data-driven decisions.
Enhance Professional Skills: Apply professional soft skills that enhance your effectiveness in any digital marketing role.
Optimize Web Presence: Improve your web and e-commerce presence using user-centered design principles and insights into the Buyer’s Journey.
Develop Comprehensive Strategies: Create, plan, and implement comprehensive digital marketing strategies tailored to specific business goals and target audiences, leveraging AI tools.
Program Outline
The program comprises ten modules, each providing in-depth coverage of essential disciplines required for best practice digital marketing:
Digital Marketing in the Era of AI
Content Marketing
Social Media Marketing
SEO (Search Engine Optimization)
Paid Search (PPC) and Display Advertising
Email Marketing and Automation
Professional Soft Skills for Digital Marketers
Web Optimization, eCommerce, and Social Commerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy