課程時數   一共10堂 每堂3小時

課程時數

一共10堂
每堂3小時

修讀時間   1星期完成 每天2堂

修讀時間

1星期完成
每天2堂

考試評核   國際認可証書 3小時考試

考試評核

國際認可証書
3小時考試


業界顧問委員會認可課程

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課程大綱

課堂 1 - 認識數碼市場營銷 (Introduction to Digital Marketing)

課堂 2 - 內容行銷 (Content Marketing)

課堂 3 - 社交媒體行銷 (Social Media Marketing)

課堂 4 - 搜尋引擊優化 (Search Engine Optimization, SEO)

課堂 5 - 付費搜尋 (Paid Search)

課堂 6 - 顯示型及影音廣告 (Display & Video Advertising)

課堂 7 - 電子郵件行銷 (Email Marketing)

課堂 8 - 網站優化 (Website Optimization)

課堂 9 - 數據分析 (Introduction to Digital Marketing)

課堂 10 - 數碼市場營銷策略 (Digital Marketing Strategy)


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  • 日期

    • 2019年8月27日至9月23日(逢星期二及星期四)

  • 時間

    • 7pm 至 10pm

  • 地點

  • 學費

    • HK$17,690.5

  • 訂金

    • 10%訂金 (HK$1,769.5)


學員評價

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The CDMP certification course has been a game changer for my career, and one thing leads to another, it brought me to Facebook.

I hit a bottleneck in my 15-year of traditional creative agencies experience and realized the need to up-skill myself in digital marketing as it was demanded in every job opportunity I came across.

A friend recommended CDMP to me and I had to agree it was a highly comprehensive yet very practical training because all trainers are current practitioners in the field, not academics. The practical knowledge I gained from the course could be applied immediately to my daily job. Since then, my work was recognized by peers in the industry and I was very lucky to be headhunted by Facebook shortly after.

This was an amazing journey for me, and I recommend you to take a step forward.
— Frankie Luk, Creative Strategist, Facebook
 

面對面援課

還有什麼比真人對話更好?我們的業界資深導師擁有多年實戰經驗,經常在課堂上和學生分享真實個案及故事,令課堂內容更實用和豐富。