Oct 22 – Nov 21, 2019 every Tuesday & Thursday night
7pm to 10pm
The Headquarters Cowork, Kennedy Town
10% admissions deposit (HK$1,769.5) upon enrolment
EARLY BIRD SPECIAL
Sign up before September 1 and receive $500 off admissions using promo code: OCTPT2019
All courses delivered in English and supplemented with Cantonese.
Payment Terms & Method
10% non-refundable admissions deposit (HK$1,769.5) upon enrolment with the remaining 90% to be paid prior to the course start date. Please contact us for alternative methods of payment.
The Pearson VUE exam fee for ONE sitting is INCLUDED.
CERTIFIED DIGITAL MARKETING PROFESSIONAL – V8 (Updated Q1/2019)
Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you. The Certified Digital Marketing Professional course will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.
What will you learn?
By earning this certification, you will be able to:
Increase your website’s visibility through Search Engine Optimization (SEO)techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
Execute digital display campaigns
Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
Use suitable social media channels to grow and engage an audience
Measure and optimize social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
Principles of Digital Marketing
Connecting with the Customer
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Concepts & Strategy
Using Content Research
Content Marketing Plans
Creating & Curating Content
Publishing & Distributing Content
Metrics & Performance
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
Key Social Platforms
Setting up a Social Media Experience
Growing & Engaging an Audience
Social Media Campaigns
Data-Driven Audience & Campaign Insights
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
SEO & Business Objectives
SEO Content Plan
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.
Fundamentals of Paid Search
Search Campaign Management
Search Campaign Measurement
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
Fundamentals of Display & Video Advertising
Google Display Network
Measurement and Optimization
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
Email Marketing Fundamentals
Tools and Strategy
Testing and Optimizing
The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
Web Design and Website Optimization
Websites Design Principles & Website Copy
The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
Web Analytics Fundamentals
Configuring a Google Analytics Account
Analyzing & Recording Data
The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
Strategy Objectives & KPIs
Digital Strategy Research