Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you. The Certified Digital Marketing Professional course will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.
Upon successful completion, you will become a Certified Digital Marketing Professional.
Are you right for this course?
The Certified Digital Marketing Professional program is aimed at:
Traditional Marketers and Marketing Executives
Marketing Managers and Senior Management
Small Business Owners
Those responsible for developing or implementing a digital marketing strategy for their organization
Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
What will you learn?
By earning this certification, you will be able to:
Increase your website’s visibility through Search Engine Optimization (SEO)techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
Execute digital display campaigns
Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
Use suitable social media channels to grow and engage an audience
Measure and optimize social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
There are ten modules of approximately 3 hours each in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:
Introduction to Digital Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google Ads
Display and Video Advertising
Analytics Using Google Analytics
Digital Marketing Strategy
*Full course details can be found in the downloadable brochure.
*Full module details can be found in the downloadable brochure.