Syllabus Overview

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Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you. The Certified Digital Marketing Professional course will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.

Upon successful completion, you will become a Certified Digital Marketing Professional.


Are you right for this course?

The Certified Digital Marketing Professional program is aimed at:

  • Traditional Marketers and Marketing Executives

  • Marketing Managers and Senior Management

  • IT Managers

  • Small Business Owners

  • Career Changers

  • Entrepreneurs

  • Those responsible for developing or implementing a digital marketing strategy for their organization

  • Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing


What will you learn?

By earning this certification, you will be able to:

  • Increase your website’s visibility through Search Engine Optimization (SEO)techniques

  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising

  • Execute digital display campaigns

  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign

  • Use suitable social media channels to grow and engage an audience

  • Measure and optimize social media campaigns

  • Leverage mobile marketing for its micro-targeting advantages

  • Analyze and optimize your overall digital marketing activity

  • Create a formal digital marketing plan for your business


Program Modules

There are ten modules of approximately 3 hours each in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:

  1. Introduction to Digital Marketing

  2. Content Marketing

  3. Social Media Marketing

  4. Search Engine Optimization (SEO)

  5. Paid Search (PPC) Using Google Ads

  6. Display and Video Advertising

  7. Email Marketing

  8. Website Optimization

  9. Analytics Using Google Analytics

  10. Digital Marketing Strategy

*Full course details can be found in the downloadable brochure.


*Full module details can be found in the downloadable brochure.