The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting.
You will be able to recognise the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to obtain insights into traffic and audiences.
Through this module, you will set goals for the business and website learning how to use analytics tools to measure your KPIs and website performance. You will also be able to differentiate between the reporting features for monitoring a digital marketing campaign.
This module will enable you to conduct analysis and reiteration of campaigns by gaining insights through tracking and assessing conversions, reporting technical performance of and reviewing KPIs.