Module 7 - Display & Video Advertising

The Display & Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy.

You will learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube.

You will also learn how to create and manage Display & Video Advertising campaigns in Google AdWords.

In order to optimize display and video advertising campaigns, you will understand how to add targeting, re-marketing and a bidding strategy to your campaigns. In addition, you will know how to analyze their effectiveness by pulling detailed reports in Google AdWords and Google Analytics.