The Paid Search module will help you understand the fundamentals of paid search, how it di ers from organic and the key bene ts of both.
You will develop the knowledge and skills needed to create and manage paid search campaigns in Google AdWords. In addition, you will know how to optimize paid search
campaigns by scheduling ads and setting bid adjustments for audiences, locations, and devices.
As part of this module, you will explore how
to measure the effectiveness of paid search campaigns through KPIs, conversion tracking and advanced reporting using Google Analytics.