The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out from competitors and ensure the best possible ROI.
You will get to grips with the fundamentals of SEO and set objectives to drive traffic and generate leads. It will also help you build an SEO content plan based on competitive and keyword research.
By the end of this module, you will know how to boost organic search on your website using on-page and off-page technical elements and be able to measure the success of your overall SEO efforts.