Module 3 - Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed
to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

You will understand the fundamentals of content marketing and how to develop
a strategy by conducting social listening, competitor analysis and content audits. In addition, you will know how to develop target

personas and how to select the most suitable CMS for your needs.

To achieve this you will explore social listening, competitor analysis, target personas, content audit and Content Management Systems.

This module will enable you to create and curate compelling and innovative content. It will also help extend the value of your content and understand how to promote it across distribution channels and measure your content marketing ROI.