The Digital Strategy module uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives.
You will learn how to identify the core component of strategy and the benefits of using a PROPEL model. It will also help you establish the foundations of a strategy from requirements to budget and ownership.
Using a variety of research methods such as desk, audience, competitor and social listening, you will understand how to direct all your marketing activities.
This module will also enable you to set objectives for clear and measurable KPIs and prepare a strategic plan that incorporates content, search and creative strategies.
At the end of this module, you will know
how to develop a media plan and improve performance and insight through data analysis and teamwork.