PROFESSIONAL DIPLOMA IN DIGITAL MARKETING

 
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INDUSTRY VALIDATED

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

WHAT WILL I ACCOMPLISH?

Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification. Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.

There are ten modules in this program:

  1. Digital Marketing Foundations
  2. Website Optimization
  3. Content Marketing
  4. Social Media Marketing
  5. SEO
  6. Paid Search
  7. Display & Video Advertising
  8. Email Marketing
  9. Analytics
  10. Digital Strategy

In-depth information about the modules can be found in the downloadable brochure.


WHY SHOULD I EARN THIS CERTIFICATION?

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

 

By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

 

This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.


COURSE FORMATS

We can bring our Professional Diploma programmes to your business and tailor it specifically to the skills and prior experience of your staff. You choose the time – whether during the day or evenings.

FULL TIME (5 DAYS - 30 HOURS TOTAL)

The Full Time Professional Diploma is an intensive digital marketing course covering the entire programme syllabus in just 5 days, covering 10 modules of 3 hours each. The Full Time format is ideal for those seeking an intense overview of Digital Marketing in a concentrated timeframe.

PART TIME (6 HOURS PER WEEK OVER 5 WEEKS - 30 HOURS TOTAL)

The Professional Diploma is available to study on a part time basis stretched over 5 weeks with 2 modules each week, delivered in a schedule that is convenient to your organisation at your premise.

CUSTOMISED WORKSHOP (1 DAY)

At the conclusion of the full time or part time programme, a bespoke one-day workshop can be arranged to work out a holistic digital strategy for your organisation.

* Language: All courses delivered in English and supplemented with Cantonese


The Professional Diploma in Digital Marketing course is priced at HK$16,350.(Pearson VUE exam fee is included)

The final exam to be certified is administered by Pearson VUE. The Pearson VUE exam fee is INCLUDED. There is NO additional fee for the exam. The final exam may be taken at select locations around Hong Kong.

Please go to Pearson VUE for further details.

COURSE COST


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JOIN THE 18,000+ DMI STUDENTS WORLDWIDE

Full course details can be found in the link below.